Monday, March 1, 2010
New Zealand has had enough of businesses and individuals not paying attention to their anti-spam laws. They had been going with educational efforts, but they're fed up now. Fines for spamming, either via email or SMS, are $200,000 for an individual or $500,000 for a business.
If you're a New Zealand resident and you're getting spam, you can file a complaint with the Department of Internal Affairs.
If you're sending to New Zealand residents, make sure you're honoring unsubscribes or it can cost you up to a cool half-million.
Countries all over the world are fed up. ET handles your unsubs for you, so if you're sending through us, no worries. Just make sure that if you're a new customer you've imported your previously unsubscribed customers as unsubscribed or that you don't upload them as Active subscribers.