In my last post, I talked about something very scary - the escalated spam complaint. When one spam complaint can point out an underlying problem in your list practices that shakes the foundations of your entire email marketing campaign. If you get an escalated spam complaint, someone from Deliverability will reach out to you personally and walk you through what needs to be done. For your part, you need to respond quickly.
The two most common reasons for getting one of these is appending your list or sending to very old lists. Both of these practices can cause you to send to spamtraps. Appending can even land you on some of the big blacklists. You probably even once had permission for your old addresses, but permission doesn't last forever. Subscribers change addresses or ISPs retire accounts that get a lot of spam.
We'll talk with you what it is that you are doing with your list, your email campaigns and about best practices like re-engagement campaigns, frequency, list growth tactics, and come up with a plan to help you improve your online marketing strategies.
Want more email delivery tips? Download our Email Permission and Deliverability Guide. Here you will find advice from experts in the industry on how to improve email deliverability in order to acheive the best email deliverability.
The two most common reasons for getting one of these is appending your list or sending to very old lists. Both of these practices can cause you to send to spamtraps. Appending can even land you on some of the big blacklists. You probably even once had permission for your old addresses, but permission doesn't last forever. Subscribers change addresses or ISPs retire accounts that get a lot of spam.
We'll talk with you what it is that you are doing with your list, your email campaigns and about best practices like re-engagement campaigns, frequency, list growth tactics, and come up with a plan to help you improve your online marketing strategies.
Want more email delivery tips? Download our Email Permission and Deliverability Guide. Here you will find advice from experts in the industry on how to improve email deliverability in order to acheive the best email deliverability.
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