Tuesday, May 22, 2012
Recently my conversations with clients have focused on how they can increase their subscriber opt-ins through social channels. This has never been a truly seamless task, until recently when we introduced our newest social product, SocialPages and particularly our Smart Capture Gear as one solution to this problem.
First, let me describe SocialPages if you aren’t familiar: SocialPages™ puts fan page management back in hands of marketers. It helps marketers to build professional, campaign-based Facebook fan pages to drive customer relationships and revenue.
These Facebook fan pages help bring engagement to your brand on a platform with over 875 Million+ and this social space is a powerful tool to increase those subscriber opt-ins. Our SocialPages Editor offers ExactTarget gears which is the primary way to design your tab and engage your audience. One particular gear, our Smart Capture Gear truly allows for you to gather valuable data about your fans, collect email & mobile opt-ins that will help to continue to provide targeted and relevant marketing messages to your consumers.
Customer can learn more in our 3sixty Community under Social 101
There is a lot of power to this Smart Capture Gear and I’ve seen clients who have increased their daily opt-ins by 2,000 a day. How are you trying to capture social data? Let me know in the comments below.