Events

I recently returned from Phoenix, Ariz. where I attended my first Direct Selling Association’s (DSA) Annual Meeting. Over 1,000 people gathered for three days of 110 degree weather for keynotes, breakout sessions, and networking. 

The overall theme for this year’s meeting was celebrating the direct selling industry. Executives from all over the world gathered together to celebrate both the achievements and opportunities of the direct selling industry. And there was a lot to celebrate this year! US direct sales increased 5.9 percent in 2012 to $31.63 billion. In addition, the number of direct...

At Connections 2013 in September, ExactTarget will welcome one of the top political minds in the country—former US Secretary of State Condoleezza Rice—to share her insights and experiences. And I’m excited!

To get the most out of this once-in-a-lifetime chance to hear her speak, I suggest using the next three months leading up to Connections to read about her life, her insights, and her passions. After all, context is a powerful thing.

And you’re in luck—Rice has two memoirs to choose from! So no matter which aspect of her life interests you most—how she grew up and became the leader she is...

Our first ever B2B Inspiration Tour comes to a to a close tomorrow in Seattle, and this is one event you don't want to miss! Where else can you hear about cutting-edge research on the state of demand generation from Mathew Sweezey and SiriusDecisions’ Jason Hekl, and be inspired by stories of real-life client success using today’s advanced tools and strategies?

And even better--this half-day event is FREE!

Our first three events were a huge success, with hundreds of marketers in Atlanta, Boston, and San Francisco coming out to learn about the newest industry trends and research, and to share...

Our first ever B2B Inspiration Tour draws to a close this month with our final event in Seattle on June 11, and we wanted to take a moment to look back at the success of our first three events and thank everyone who came out!

Throughout the month of May, hundreds of marketers in Atlanta, Boston, and San Francisco came out to learn about the newest industry trends and research, and to share their own experiences and expertise with fellow local marketers. We’ve heard from industry thought leaders and guest speakers including Sheryl Pattek, Chris Fletcher, and Lori Wizdo on the latest research...

In just about a week, the Direct Selling Association (DSA) will be holding their annual meeting in Phoenix, AZ. It looks to be a very interesting event and I am excited to learn more about the direct selling industry. From where I stand, it looks like this market is growing. More and more people want to take their career into their own hands. People can do this (people including friends and relatives of mine) by joining one of these direct selling organizations and selling the products they believe in and enjoy themselves.

We at ExactTarget are looking forward to attending the DSA event to...

Have you heard about the Social Media Domination Road Tour? It begins on June 13 in Philadelphia and seats are filling up! Jason Falls and Nichole Kelley from Social Media Explorer will work with you to develop and leave with a fully executable:

1. Social Media strategy
2. Content marketing strategy
3. Measurement strategy

If you ever had to justify a trip, this one is easy. Prices are low and after one full day of this hands-on workshop, you'll leave with a plan you can execute and meaure the very next day.

If that's not enough, here's a letter you can customize to win your manager's approval.

Register...

Let's face it--we all need a little inspiration sometimes! With so many approaches to execute a solid B2B strategy--from demand generation and social media to mobile marketing, lead nurturing, and lead scoring--it's easy to get overwhelmed. What better way to be inspired than to network, brainstorm, and collaborate with your B2B marketing peers and industry experts on all things B2B?

At the B2B Inspiration Tour, you'll hear from leading experts in the space, like Lori Wizdo, Principal Analyst, Forrester Research. In her inspirational talk at the San Francisco tour stop, Lori will explore the...

Each half-day session is packed with best practices and tips from fellow marketers. Take a look at the infographic below to find out more:

You can also follow the B2B Inspiration Tour conversation on Twitter using the hashtag #B2BInspiration.

ExactTarget partnered with Social Media Explorer's Jason Falls and Nichole Kelly to deliver a hands-on, full-day workshop that will leave you with a fully executable and measureable social media strategy by the end of the day! We couldn't be more excited about the content and format of the Social Media Domination Road Tour. You'll walk away with a strong foundation in the most important strategies to be successful in social media, including:

Social Media Strategy: You'll particiapte in hands-on exercises that guide you on the creation and evaluation of a successful social media strategy that is...

This May and June, Pardot (an ExactTarget company) is traveling the nation to help B2B marketers network with each other, listen to thought-provoking presenters, and get inspired to be the best B2B marketers we can be.

Just over one week remains until the B2B Inspiration Tour kicks off in Atlanta, GA.

You won't want to miss this free half-day event, and registration is filling up.

Check out the B2B Inspiration Tour site for all the info on who's speaking and what you can expect to learn.

You'll get up to speed on new trends and best practices in the B2B marketing realm. Some of the areas we'll...

Join us in San Francisco on May 9^th and Seattle on May 10^th for the launch of the Digital Mornings Breakfast Seminar Series. In this monthly six-part series we’ll gather together to discuss some of the latest research, updates and trends in cross-channel marketing over coffee and breakfast.

In the first session we’ll dig into an overview of the Cross-Channel Marketing Challenge, taking a look at how effective cross-channel campaigns can support the customer lifecycle: acquire, on-board, engage and retain. We will share best practices and case studies on cross-channel programs that incorporate...

Pardot, an ExactTarget company, is excited to announce the premiere B2B Inspiration Tour!

Are you near Atlanta, Boston, San Francisco, or Seattle? This May and June, Pardot will be traveling to those cities for a free half-day event that inspires B2B Marketers.

What's your marketing missing? Join Pardot as we make connections, network, and begin a journey to create a unique B2B community to be inspired by others.

Thought leaders and industry analysts will be offering presentations and discussion on new B2B marketing information and current trends. Network with like-minded marketers right in...

ExactTarget has a passion for bringing marketers and consumers closer. And we’ve gathered the industry’s top thought leaders and interactive gurus for the second annual ExactTarget CONNECT Global Tour.

Marketers from across Canada will have the opportunity to meet, inspire, educate, and empower the future generation of digital marketing on June 12, 2013, at the Metro Toronto Convention Centre. This full-day gathering will include break-out sessions complete with leading-edge research, networking opportunities, and advice for guiding engaged digital marketing campaigns.

Leading the keynote...

3sixty Live April meetings are coming to a city near you! 

• Connect professionally with the most innovative marketers in your area who also use the ExactTarget software
• Provide a place for sharing both strategies for marketing and ways of technically implementing them on the platform
• Connect directly with ExactTarget resources and people who can help you do your job better
• Innovate with...

This week I encountered something that I didn't think was possible: I met someone who does not own a mobile phone. You can pick your jaw up off the floor now. 

I had the same reaction. This guy must have been one of the only people--if not the only person-- in London who does not own a mobile device. Hey, maybe some people just don't want to be connected 24/7. Based on recent data on smartphone penetration in the UK,  this encounter is definitely the exception to what is on pace to become the rule. 

The one recent stat that I read that really jumped out at me was that, three out of four UK...

The Marketing Sherpa Email Summit is heavily focused on providing attendees with takeaways to apply in your marketing as soon as you get back to the office--or even before.

The conference provided best practices and real-life examples for the lifecycle of your email campaigns, starting with list acquisition. Matt Byrd of WeddingWire used his presentation to highlight a topic that is extremely helpful, but also stressful for marketers: removing unengaged subscribers from your lists. This topic was recently highlighted by Al Iverson but I wanted to share Matt's experiences as he took on this...

There were so many inspiring sessions at SXSW this year that it’s hard to narrow it down to a couple highlights. Since it was impossible to attend every session, I bounced the “favorites?” question off my two colleagues, David Galante and Doug Wilson, who divided and conquered the Austin conference with me. Here’s our highlight reel from SXSW 2013:

1. Identity in 30 Years: Sam Lessin, founder and CEO of Drop.io and current Director of Identity Products at Facebook, gave a very interesting talk on the evolution of identity management. He made some bold statements about how, in the future, your...

The 20^th annual SXSW interactive festival in downtown Austin, TX, brought in tens of thousands of people competing to maximize their brand’s visibility. From swag to branded pedi cabs to exclusive parties, people are doing whatever they can to create brand awareness and build lead generation. Who will break out of the mainstream and leave an impression on this year’s SXSW?

Here are a few noteworthy announcements:

1. Bre Pettis, CEO of MakerBot Industries (known for their 3-D printers) revealed the MakerBot Digitizer. This device uses lasers to scan the contours of physical objects. These...

Last week, ExactTarget had the opportunity to participate in one of our first tradeshow events in Stockholm, Sweden, home to our newest office location. Webbdagarna was a two-day event attracting more than 1,500 of the Nordic region’s interactive and web marketers--all keen to understand more about the future of cross-channel, how to implementeffective programs, and where to start in bridging the gap between offline and online channels.

ExactTarget Nordics recently opened its doors in Stockholm, Sweden, in the Östermalm business district. We’re excited to have a local team led by Henrik...

As the new senior marketing manager for ExactTarget’s mobile and social products, I tend to be doing a lot of things for the first time lately – like attending the South by Southwest Interactive Festival in Austin.

I don’t need to tell anyone reading this what an impressive gathering SXSW is, or how excited I am about going. The opportunity to meet other people in the industry and exchange ideas and best practices among them is very exciting. And the multitude of things to see and do is mindboggling for a rookie attendee! I have been studying maps, reviewing sessions, and trying to decide which...