We almost always learn from examples. There are good examples, and there is spam. You can learn a lot from spammers: what your marketing emails should not look like, and how it does not work. A good decision maker may not always know the correct way to accomplish a goal, but often they know HOW NOT to accomplish it and go from there.
So get an account at Hotmail, sign up for a few shady sites and wait for the free marketing lessons to roll in. Take note how the spammers entice the user to open emails with their subject line techniques. Examine to body copy techniques.
Now take your notes, paste them to your wall and make sure to NEVER do any of them.
FYI, spelling the names of enhancement medications with special characters probably won't lead to sales either....
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