What excites me most about Connections? Our partners! And
this year we have over 200 of our Reseller, Integrated,
and Embedded partners joining us at Connections. So many, in
fact, that we have a
Partner Forum especially for them! We have big announcements in
store for our partners that will have a positive impact on their
business and their partner relationship with ExactTarget.
If you are attending Connections, be sure to visit our partners'
booths to learn more about what more you can do with your
ExactTarget account and get the most out of your investment - you
can act on this data to...
ExactTarget Embedded Partners
In 2006 at the height
of the outsourcing (and offshoring) trend, Thomas Koulopoulos wrote Smartsourcing. The book
outlines the value of outsourcing and how companies could
effectively balance risk and opportunity by focusing on core
competencies. As opposed to “outsourcing”, defined as reducing cost
and transferring risk of non-core processes to a 3rd party,
“Smartsourcing” calls for an emphasis on innovation and growth
through partners “who can innovate on the non-core
processes.”ExactTarget has built a significant business around the Smartsourcing concept. We call it ExactTarget Embedded. T...Read More »
At ExactTarget, we’ve built a
great business and an innovative, powerful email marketing
application and platform to create, send and track one-to-one
marketing messages via multiple modes (email, SMS, mobile, social).
Our original premise of being simple, easy to use and suitable for
use by any type of business has served us incredibly well. At the
same time, market demand and opportunity have prompted us to build
that messaging app/platform out to an extremely sophisticated,
robust, scalable, secure, highly available enterprise-ready system
today.The investments in time, money, intellectual...Read More »
My last blog
post was from August 27, 2009 when I wrapped up my Slingshot summer
internship at ExactTarget, a leading email marketing company. Now,
I am proud to have graduated college and be employed full-time with
ExactTarget on the channel sales team.
I am three weeks into my job and I am working as a part of the
operations-side of all our partner-related activities as we provide
email marketing solutions to our embedded and reseller clients.
What does this mean?
It means that I get to see a wide variety of things from how we do business and why we provide industry leading email marketing...
Read More »
More than 150 of our top partners
from around the world joined us May 11 – 13 in Indianapolis for
the 2010 Global Partner Summit
to hear insights on ExactTarget, our
business and the incredible opportunity we have to help
organizations make the most of the evolving world of email
marketing and interactive marketing. It was an incredible
opportunity to witness the passion, commitment and focus the
Partner community shares for using our technology to deliver
results for clients.
For nearly 10 years, our network of interactive agencies,
integrated technology partners and embedded partners have...
Next
week ExactTarget is hosting our first event exclusively for our
partners. We couldn’t be more excited to have our Reseller,
Embedded, and Integrated partners out to Indianapolis to learn how
they can ACCELERATE THEIR BUSINESS with ExactTarget. We will
be catching them up to speed on all the exciting developments at
ExactTarget and how they can share in our success. Our
partners will learn more about our company’s strategy, the product
roadmap, Studio Orange, CoTweet, and much, much more!While the ExactTarget Partner Summit has been sold out for several weeks, you should go ahead and...Read More »
For ExactTarget Embedded partner Market2Lead, the answer
was simple.Faced with the decision on how to maximize return on
investment from engineering resources, Market2Lead chose to partner
with ExactTarget Embedded to deliver a highly scalable and reliable
email solution rather than build and manage their own.After
initially partnering with multiple Email Service Providers (ESPs),
it became clear that ExactTarget Embedded was the only solution
they needed to power their email engine.By combining an industry
leading infrastructure with our team of Deliverability experts to
monitor and maximize...Read More »
"Should we build or partner?” Executives around the world and
across industries have to make this call on a daily basis. A little
more than a decade ago companies routinely built their internal
business applications, like Customer Relationship Management (CRM)
and Inventory Management systems. I still have nightmares about a
custom CRM application we deployed in the early 90s...
However, with the proliferation of technology, most notably open source code and software as a service (SaaS) applications, an executive would be thrown out of the boardroom today for suggesting a 6 or 7 figure project...Read More »
However, with the proliferation of technology, most notably open source code and software as a service (SaaS) applications, an executive would be thrown out of the boardroom today for suggesting a 6 or 7 figure project...Read More »
It's been an amazing run in 2009 for the Embedded Channel at
ExactTarget. For those of you who don't know - the
Embedded channel works with software companies that utilize
ExactTarget's SOAP API's to go to market with their own email
or sms products.
As I look back I realized we've grown the number of Embedded partners from 22 to 60 ISV's. We have Embedded partners who offer Business to Business email marketing / campaign management software in the Print, Auto, SMB, MRM, Voice, Medical, Events, and eCommerce verticals (to name a few). It feels like software companies are realizing that...Read More »
As I look back I realized we've grown the number of Embedded partners from 22 to 60 ISV's. We have Embedded partners who offer Business to Business email marketing / campaign management software in the Print, Auto, SMB, MRM, Voice, Medical, Events, and eCommerce verticals (to name a few). It feels like software companies are realizing that...Read More »
As one of the newest members of the ExactTarget Partner
organization, I am tasked with managing and growing relationships
with ExactTarget’s Embedded Partners.
On its surface, that sounds pretty straightforward. However, for the past several months, I have been
trying to better define around what an “Embedded” partner truly
is. There are multiple ways to define
the topic, depending on who you ask. And, in my experience, most of the answers I
have heard are right in some way or another.
However, the official definition is that ExactTarget Embedded Partners are typically ISVs that go to...Read More »
However, the official definition is that ExactTarget Embedded Partners are typically ISVs that go to...Read More »
We've got a rather thin crowd for the Best Practices for Utilizing
ExactTarget's SOAP APIs session. Apparently everyone is
already implementing the API in the best possible way...or
think they are :)
Manager of the Product Specialist department Dale McCrory returns to the stage for this presentation and starts the session by asking people what topics they would like to see covered today. The first question was on documentation.
YAY! I love when people care about the documentation!
Web Service API Documentation
Dale brings up http://wiki.memberlandingpages.comto demonstrate all of the wonderful...Read More »
Manager of the Product Specialist department Dale McCrory returns to the stage for this presentation and starts the session by asking people what topics they would like to see covered today. The first question was on documentation.
YAY! I love when people care about the documentation!
Web Service API Documentation
Dale brings up http://wiki.memberlandingpages.comto demonstrate all of the wonderful...Read More »
ExactTarget
has a highly-talented team of people working with one objective in
mind: developing strategic partnerships with referral, consulting,
embedded, integrated, and reseller partners. 
Why?
These partnership strengthen the abilities of the companies we work with and allow more people to utilize the power of ExactTarget’s one-to-one marketing software through email, SMS, and voice. ExactTarget is the perfect email marketing solution for many businesses looking to send direct email marketing campaigns.
Our partner page lists who we are currently aligned with and our program guide gives you...
Read More »
Each year at the ExactTarget Connections conference we give out
awards to our clients that have demonstrated some of the best
programs, designs, list growth and results of the year. This year
is no different…but there is a new twist. This year we’re launching
the SUBSCRIBERS RULE! Awards.
There are 5 key awards and 3 grand prizes that go to those programs
that best honor the three main tenets of our SR! philosophy:
1. Serve the individual.
2. Honor their unique preferences for communication, content,
frequency and channel.
3. Deliver them timely, relevant content that improves their
lives
If...
Read More »
Following prior posts about the
Top Resources for Email Marketing Education, we now get to the
top independent blogs about email marketing. Blogs in this category
are authored by people not directly affiliated with any particular
ESP. While blogs were a more popular overall (as shown in the chart
on the original post), there are simply more blogs on email
marketing than there are publishers covering the space. As a
result, these top blogs were not referenced as frequently as the
publications were--the results were more distributed. To keep this
list to a manageable number, we elected to...Read More »
Most of you who read my blogs know that ExactTarget Embedded is for software companies, social networks and developers who want to Embed ExactTarget Email into their Applications using our SOAP API .
We have our first Embedded Partner that is not embedding email, instead they are only going to embed SMS and Voice into their platform using our Messaging Service. What does this really say about ExactTarget and the marketplace?
I think it says that while everyone knows us for our email capabilities, there is pent up market demand for implementing mobile strategies. I am running into this...Read More »
There is a trend in the software industry to expose one’s core infrastructure via APIs to allow other businesses to leverage that infrastructure to build new applications. Who is moving in this direction? Amazon, Google and Salesforce.com all offer APIs that allow ISVs to leverage their infrastructure to develop applications on their platforms.
ExactTarget Embedded is ExactTarget’s new product offering for developers and ISVs. The ExactTarget Embedded web service APIs to allow ISVs to leverage our messaging and deliverability infrastructure to develop applications within or on top of...
Read More »
