ExactTarget Academy

Since the launch of the ExactTarget Academy in September 2010, over 6,000 participants have completed ExactTarget Academy courses. We consistently receive feedback that our users enjoy the material and the interactivity of the classes, but they want to do more or have other users from their organization take the course. 

That’s why I’m happy to announce that as of March 18, all users of ExactTarget have unlimited access to all ExactTarget Academy Online courses--free of charge--and we will be eliminating the credit system for all online courses. With more than 15 courses ranging from Getting...

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The Positive Coaching Alliance teamed up with High Five Marketing to fulfill the mission of providing a positive youth sports experience for thousands of kids across the United States. Their success led them to be recognized as a 2012 finalist for the ExactTarget Power of One Awards at Connections 2012.

THE POSITIVE COACHING ALLIANCE STORY
Seventy percent of kids lose interest in youth sports by the time they reach age 13. Volunteer coaches often don’t know how to teach beyond the Xs and the Os of the game to keep kids motivated and engaged.

That’s where the Positive Coaching Alliance (PCA)...

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For the past three years, ExactTarget's SUBSCRIBERS, FANS & FOLLOWERS research series has taken an in-depth look at consumer preferences and behaviors as they relate to email, mobile, and social channels. In Marketers From Mars, the 20th report in that series, we turn the tables and look at ourselves: marketers.

As marketers, it’s our job to be on the cutting edge. We were most likely the first among our friends to have smartphones. We were the first to tweet, pin, like, follow, and have a business page on Facebook. We Skype, not Keek. We Google Hangout, not FaceTime. We are the early adopters...

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The Feeding Your Kids Foundation was a Power of One Award winner at Connections 2012. Since its inception in May 2010, this organization has powered messages to 12,000 families in 85 different countries, teaching parents how to feed their children healthier foods and instill better attitudes toward healthy living.

THE FEEDING YOUR KIDS FOUNDATION STORY
The Feeding Your Kids Foundation runs an international program to help children make better meal choices and develop a healthy relationship with food to avoid childhood obesity. As part of their work to educate parents, the team created a 42-day...

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Do you remember every business that has a stand in your local food market? How about every conversation you had at a networking meeting? What about all of the restaurants on the last street you drove on?

The law of diminishing returns is one brands know very well. You have to work for your customers’ attention, and you have to work even harder to retain it. Retention is a key differentiator that can be built using social media.

"Most big brands are still using Twitter as a publishing channel rather than an engagement channel," says Saif Ajani, Sling Digital’s co-founder. Do you hear that? It’s...

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At Connections this year we recognized over 30 companies as finalists for our Power of One Awards. The marketing team from Blinds.com, a leading retailer in the window blinds and shade business, was recognized as a finalist for their "Entice and Engage" campaign that generated 175% growth to their email list. Featured below is a summary of how Blinds.com went about achieving these phenomenal business results.

THE BLINDS.COM STORY

The Blinds.com team wanted to grow their email list with engaged prospects that could be reached across a number of platforms—not just email. The team knew that...

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Oakley Signs & Graphics, a 2012 Power of One Award Winner in our B2B category, is a recgnozed leader in the real estate sign business. Oakley Signs uses the power of ExactTarget to drive email communications across multiple "micro-brands" that they managed to help increase their revenue.

THE OAKLEY SIGNS & GRAPHICS STORY

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As a continuing focus in 2013, ExactTarget is committed to providing the most accessible and helpful question and answer forum possible within 3sixty.

Under the "CONNECT" drop-down on the 3sixty homepage, there's a very useful tool called "Answers." This feature allows users to request assistance from fellow users as well as ExactTarget employees. "Answers" is monitored daily by a cross-functional team, to provide you with a quick response to any questions you might have. We hope that usage of this powerful tool will increase as we continue to promote it to increase awareness and exposure among...

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I wanted to take a moment to introduce the Welcome Tour for new 3sixty accounts.

3sixty is a robust product with an endless amount of information and connectivity, and we want to improve your first taste of 3sixty. After gathering feedback from users, partners, and internal sources within ExactTarget, we have created a sleek, easy-to-digest Welcome Tour. This quick, 12 slide presentation walks you through how to get started with 3sixty, including both text and screen captures so you know exactly what to do.

We launched the Welcome Tour to limited beta for testing two weeks ago, and it is now...

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I’m proud to announce that ExactTarget has launched a 3sixty Welcome Email series for both NEW and CURRENT clients and partners. The Welcome Email series is intended to send a very limited but helpful email campaign surround 3sixty and how to better utilize and derive value from ExactTarget’s user community.

ExactTarget has one clearly defined goal with the Welcome Email series: improve understanding and usage of the 3sixty user community for both clients and partners. As with any email campaign, the goal is to be a source of valued information while equally helping remind users of the benefits...

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Are you ready to be inspired?  

Are you ready to learn things that will improve your marketing efforts?

Are you ready to make connections with the best minds in the marketing industry?

At Connections 2012, you'll do all three just by being there, but there is a place you can do all three in one place.  On Wednesday, October 17th, ExactTarget has secured some of the brightest minds in marketing to meet and greet with marketers in a one to one setting in our speaker Meet and Greet Lounge.

Come in to ask them questions about their breakout content, ask them questions about how you can imporove your...

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Connections 2012 is here! The entire ExactTarget staff has put every ounce of energy imaginable into making this not only the BEST Connections ever, but the best event ever! I wanted to quickly explain the four awesome contests that 3sixty will be running during Connections. If you have any questions about any of them, do not hesitate to tweet @ryanleecox, and he’ll be more than happy to explain something to you and/or help you out!

 

Suggestion Box Contest

At the 3sixty Live Hub Crawl event on Tuesday night you have a chance to win one of four $25 Amazon gift cards!  3sixty wants to know how to...

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As part of ExactTarget’s annual user conference, Connections 2012, we’re offering attendees the opportunity to experience and gain some valuable information at Academy Day. This year, Academy Day is dedicated to making your job easier and your campaigns more effective. And if you’re like the average marketer, we know you’re looking for new ways to save time and energy.  

Academy Day at Connections 2012 offers a one-of-a-kind, hands-on learning experience with small classes and expert instructors. Join us the day before Connections kicks off, Monday, October 15, to see how easy it is to take...

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It’s been said that “knowledge is power”—and at ExactTarget, we couldn’t agree more. That’s why we’ve always taken product and industry training seriously in the ExactTarget Academy. After all, when you have the right tools and knowledge on how to use them, you can immediately begin implementing the right programs to take your campaigns to new heights. 

And when the opportunity to enhance your program comes along (right to your own city, in fact), WHY WAIT?

That’s why I’m so excited for the Solutions Workshops at our upcoming CONNECT Global Tour. On May 16, we’ll be headed to Sydney, Australia to...

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Josh James, CEO of Omniture, spent a majority of his time during his opening keynote at Summit 09 underscoring that in these times of economic uncertainity that marketers must...Lead the Change.

The explosion of online digital mediums such as mobile web, social media, and online video provide plenty of opportunities for marketers to continue to be the thought leaders and the ones who drive the conversation for businesses.

ExactTarget's industry leading one-to-one marketing solutions with a focus on email marketing coupled with Omniture's industry leading suite of online optimization tools such...Read More »

ExactTarget is proud to annouce that partner SLI Systems, a leading site search, navigation, and merchandising solution, has been recognized by Shop.org as one of their five Innovation Contest winners for 2009.

SLI was recognized for the use of their site search product to drive highly targeted, personalized email marketing messages, tailored to individual shoppers who have visited a client's site. 

As described in SLI's blog post about the award, "By incorporating site search data about visitors’ search activity and data about their shopping preferences and behavior, companies can creat...Read More »

We are just four weeks away from Omniture's annual Summit, their highly attended and anticipated user conference.

ExactTarget is honored to be a Platinum sponsor at this year's event and we look forward to meet and greet with our current clients in attendance and anticipate meeting future clients as well.  Most importantly, we can't wait to make some announcements about our latest technology enhancements to our current integration with Omniture.

If you are planning on being at the show, let us know by sending us an email at omniture@exacttarget.com. 

The ExactTarget Team Looks Forward to Meeting...

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