ExactTarget is proud to annouce that partner SLI Systems, a leading site search, navigation, and merchandising solution, has been recognized by Shop.org as one of their five Innovation Contest winners for 2009.
SLI was recognized for the use of their site search product to drive highly targeted, personalized email marketing messages, tailored to individual shoppers who have visited a client's site.
As described in SLI's blog post about the award, "By incorporating site search data about visitors’ search activity and data about their shopping preferences and behavior, companies can creat email messages that contain popular search results for preferred items (e.g. “women’s shoes”), brands and styles of each customer, and see amazing results. In some cases, our customers saw a 250% higher open rate, a 400% increase in click-thrus, and 300% increase in sales. They also saw a 400% decrease in un-subscribes, a pretty significant measure for email campaigns."
If you would like to learn more how you can use Site Search in your email markeing campaigns to drive results, please email us at partners@exacttarget.com or visit SLI Systems.
SLI was recognized for the use of their site search product to drive highly targeted, personalized email marketing messages, tailored to individual shoppers who have visited a client's site.
As described in SLI's blog post about the award, "By incorporating site search data about visitors’ search activity and data about their shopping preferences and behavior, companies can creat email messages that contain popular search results for preferred items (e.g. “women’s shoes”), brands and styles of each customer, and see amazing results. In some cases, our customers saw a 250% higher open rate, a 400% increase in click-thrus, and 300% increase in sales. They also saw a 400% decrease in un-subscribes, a pretty significant measure for email campaigns."
If you would like to learn more how you can use Site Search in your email markeing campaigns to drive results, please email us at partners@exacttarget.com or visit SLI Systems.
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