News in email marketing from the ExactTarget Marketing Department
ExactTarget Marketing
Three years ago, as a Product Marketing Manager with ExactTarget, I worked extensively on our product releases and communications – which meant I also worked extensively with our application. The term “power user” comes to mind, which means I used almost every capability available in ExactTarget, and I understood our product as well as almost anyone.
I have a confession to make: these days, I can barely keep up. Granted, as the company has grown and I’ve transitioned into a management role, my job function has required me to “let go of the reigns a little” (read = control freak...
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You have 100 things to get done in a mere eight hours. You
have a proposal to write, a list to cleanse, a strategy to develop,
and an email to send. How do you get it all done? While
3sixty can’t give you hours back in your day, it can definitely
help you be more efficient.
3sixty is your one-stop shop for everything ExactTarget. Need suggestions on copywriting for email? Ask the question in 3sixty Answers. Searching for the perfect email statistics for your upcoming proposal to management? Explore resources where you will get more stats than can fit in one proposal. Want to find...Read More »
3sixty is your one-stop shop for everything ExactTarget. Need suggestions on copywriting for email? Ask the question in 3sixty Answers. Searching for the perfect email statistics for your upcoming proposal to management? Explore resources where you will get more stats than can fit in one proposal. Want to find...Read More »
I Just Called…To Say….That Voice + Email is Powerful Punch
With all the buzz around channels like Voice and SMS, it can be tempting to implement new programs just for the sake of doing what’s hot. And let’s face it, that’s not so hot for your subscribers. So if you’ve been searching for a meaningful way to incorporate Voice into your own marketing campaigns, bravo!
Truth is, we’ve been looking, too. Sure, ExactTarget offers the integrated one-to-one platform to make sending Email, SMS and Voice from a single user interface a snap. But we’ve been known as a leading email company for years,...
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We spent a lot of time trying to decide what to call the new
community for ExactTarget users. First we thought of
ExactTarget Universe…then Elements…then Spaces. But we
finally landed on ExactTarget 3sixty. And in my humble
opinion, a 3sixty by any other name simply wouldn’t be as
sweet.
Why 3sixty? The term “360” is familiar, it’s well-rounded, and it’s complete. And that, my friends, is exactly what we hope ExactTarget 3sixty is: your one-stop shop for everything ExactTarget. If you need an answer to a question, a resource, or even a piece of advice, 3sixty should be your first stop....Read More »
Why 3sixty? The term “360” is familiar, it’s well-rounded, and it’s complete. And that, my friends, is exactly what we hope ExactTarget 3sixty is: your one-stop shop for everything ExactTarget. If you need an answer to a question, a resource, or even a piece of advice, 3sixty should be your first stop....Read More »
Hi, all –
My name is Megan Graham and I am the newest member to join the marketing team at ExactTarget. I came on board just in time for the Connections ’08 User Conference. I can’t think of a better way to get acquainted with the company than this event! I had the chance to attend some educational sessions and connect with many customers from around the globe. On a shuttle ride over to Conseco Fieldhouse for the annual awards dinner, I had the pleasure of chatting with a customer who traveled all the way from Iceland! It was exciting to witness the enthusiasm so many customers have...Read More »
My name is Megan Graham and I am the newest member to join the marketing team at ExactTarget. I came on board just in time for the Connections ’08 User Conference. I can’t think of a better way to get acquainted with the company than this event! I had the chance to attend some educational sessions and connect with many customers from around the globe. On a shuttle ride over to Conseco Fieldhouse for the annual awards dinner, I had the pleasure of chatting with a customer who traveled all the way from Iceland! It was exciting to witness the enthusiasm so many customers have...Read More »
Since I began working at ExactTarget about 3 years ago,
the week leading up to my birthday has become a bit brighter. Why?
Because several of the email programs I've subscribed to
asked for my birthday during opt-in -- and they actually use that
information to deliver special information and offers just for
me!
For instance, last week I got a coupon via email from Qdoba -- my favorite restaurant ever. "Happy Birthday -- Have a Burrito on Us!" the subject line read. "Sweet!" I thought. I quickly flagged the message in my inbox and reminded myself to print it over the weekend.
After about three...Read More »
For instance, last week I got a coupon via email from Qdoba -- my favorite restaurant ever. "Happy Birthday -- Have a Burrito on Us!" the subject line read. "Sweet!" I thought. I quickly flagged the message in my inbox and reminded myself to print it over the weekend.
After about three...Read More »
Steve Yastrow is the author of two books, We: The Ideal Customer and
Brand
Harmony.
Steve's passion is helping organizations create major profit breakthroughs through better connections with customers. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way they look at marketing, offering clear action steps to improve business performance through stronger customer relationships.
Below is the live blog of Steve's keynote. Make sure you check out the great blog post on the keynote from Tom Dressler at Marketer Insight.
9:00AM: Steve Yastrow has...
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With a last name like DeVirgilio, it's basically a requirement to
love pizza. Granted, I'm unsure I've met anyone who doesn't love a
good slice. But as a regular pizza consumer you can imagine how
excited I am to have Nigel
Travis the President and CEO of Papa John's as a keynote
speaker tomorrow, Tuesday September 23rd at Connections.
Remember the days when we had to pick up our landline (gasp!) phone to place an order? Then a few years ago we had the functionality to go online to www.papajohns.com and order thru the web. Now Papa John's is now leading the way and allows you to text message...Read More »
Remember the days when we had to pick up our landline (gasp!) phone to place an order? Then a few years ago we had the functionality to go online to www.papajohns.com and order thru the web. Now Papa John's is now leading the way and allows you to text message...Read More »
Here at ExactTarget, we are getting the final preparations ready
for Connections '08 that is NEXT WEEK!
Connections '08 will be the first corporate event at the new Lucas Oil Stadium and we are excited to have Tony Dungy, the head coach for our Indianapolis Colts to speak at the Connections Welcome Reception on Tuesday, September 23rd.
But Coach Dungy's most important job is being a father! He helped launch the family-focused All-Pro Dad which features over 40 NFL players, coaches and alumni who speak out on the importance of fatherhood. They have an email marketing program in place...Read More »
Connections '08 will be the first corporate event at the new Lucas Oil Stadium and we are excited to have Tony Dungy, the head coach for our Indianapolis Colts to speak at the Connections Welcome Reception on Tuesday, September 23rd.
But Coach Dungy's most important job is being a father! He helped launch the family-focused All-Pro Dad which features over 40 NFL players, coaches and alumni who speak out on the importance of fatherhood. They have an email marketing program in place...Read More »
As a kid, I loved to watch ‘Popeye the Sailor Man’ cartoon, but it
may surprise you to learn that Popeye was not my favorite
character. The often forgotten
Wimpy was by far my favorite because of his love of
hamburgers. He was lured by just the smell of burgers and
would float through the air happily when he knew his prized burgers
were near. It was a smell he could trust and something
comforting to him about the idea of a mouth-watering
burger.
Here at ExactTarget, we eat, drink, and sleep helping our clients deliver powerful results by using our Software as a Service Platform and reach...Read More »
Here at ExactTarget, we eat, drink, and sleep helping our clients deliver powerful results by using our Software as a Service Platform and reach...Read More »
As the holidays approach, closing in on the last 3 months, it's
amazing how quickly retailers begin to gear up on selling
Halloween, Thanksgiving and Christmas decorations. But where
are those deals, that door buster that is going to make me block
out my calendar the day after Thanksgiving to hit the sale?
And where are the deals relevant to what I want to buy? Sure,
I could buy the Glow in the Dark 14 foot Mummy for 10% off but why
on earth would I want that when I don't even have a front yard to
put it in?
I introduce to you in a very exciting way, LIVE OFFERS! I can't begin to tell you...Read More »
I introduce to you in a very exciting way, LIVE OFFERS! I can't begin to tell you...Read More »
Happy Monday!
Some of you may remember my recent post about the Indianapolis Red Cross. As luck would have it, a member of their staff came actually came across my blog and took the time to write me a personal note explaining the relationship between the Red Cross and the U.S. military.
For example, did you know...
Some of you may remember my recent post about the Indianapolis Red Cross. As luck would have it, a member of their staff came actually came across my blog and took the time to write me a personal note explaining the relationship between the Red Cross and the U.S. military.
For example, did you know...
"The American Red Cross has stood alongside the members of the U.S Armed Forces for more than 125 years. The American Red Cross is the only agency recognized by the military to act as the medium of communication between Americans and their Armed Forces. The Red Cross is available 24...Read More »
The Marketing Department is working hard to get everything prepared
for Connections, our
user conference here in Indianapolis, Indiana.
Attendees from last year may remember the infamous Judson Laipply and The Evolution of Dance. We uploaded the video of his performance to our YouTube channel, and it presently has over 70,000 views.
So the Marketing Team is working on new ways to use social media at Connections this year. Nothing is off the table. Possibilities include live Twitter updates, real time video streams, and uploading photos to Facebook.
If you follow us on Twitter, you could...Read More »
Attendees from last year may remember the infamous Judson Laipply and The Evolution of Dance. We uploaded the video of his performance to our YouTube channel, and it presently has over 70,000 views.
So the Marketing Team is working on new ways to use social media at Connections this year. Nothing is off the table. Possibilities include live Twitter updates, real time video streams, and uploading photos to Facebook.
If you follow us on Twitter, you could...Read More »
“Isn’t working downtown on the circle exciting?” This is a
question that my father-in-law, Fred Inniger, likes to ask me
whenever I talk to him about working in Event Marketing at
ExactTarget. It’s not really a question; instead it’s a
statement he’s making with a question mark conveniently placed at
the end of it. Although Fred lives in Kendallville, Indiana
(3 hours northeast of Indianapolis), I believe he considers
Indianapolis to be his second home because of how often he comes to
Indy for Colts games, Indy 500 races, the City Market, the Slippery
Noodle (“Indiana’s oldest bar!”) and...
Monday was a BIG day for me. I ate my first
branded donut.
I didn't know they existed. The idea had never crossed my mind. The sheer genius of it was beyond my imagination.
Yet there it sat, radiating happiness in all of its chocolatey-goodness inside the towering case at our new Dunkin' Donuts. This Mecca of yeast perfection and cream-filled heaven open its doors to caffeine-crazed, stomach-rumbling Indianapolis downtowners just last month -- and we welcomed it with open arms.
(The fact that Dunkin' Donuts works with Customer Portfolios, one of our beloved Agency Partners, just increased our... Read More »
I didn't know they existed. The idea had never crossed my mind. The sheer genius of it was beyond my imagination.
Yet there it sat, radiating happiness in all of its chocolatey-goodness inside the towering case at our new Dunkin' Donuts. This Mecca of yeast perfection and cream-filled heaven open its doors to caffeine-crazed, stomach-rumbling Indianapolis downtowners just last month -- and we welcomed it with open arms.
(The fact that Dunkin' Donuts works with Customer Portfolios, one of our beloved Agency Partners, just increased our... Read More »
I promise it is not as scary as it sounds!
First, an introduction - Hello! My name is Dawn DeVirgilio and I'm one of the newer members to the ExactTarget Marketing Team. One of the most exciting things I am involved in is heading up ExactTarget's social media!
The first day I joined ExactTarget, I received numerous triggered emails from my new teammates asking me to "friend" them on Facebook, or "follow" them on Twitter. Many companies block these types of services, so I was excited to see that ExactTarget was adopting them.
One of the first initiatives was to get an ExactTarget account on Tw...Read More »
First, an introduction - Hello! My name is Dawn DeVirgilio and I'm one of the newer members to the ExactTarget Marketing Team. One of the most exciting things I am involved in is heading up ExactTarget's social media!
The first day I joined ExactTarget, I received numerous triggered emails from my new teammates asking me to "friend" them on Facebook, or "follow" them on Twitter. Many companies block these types of services, so I was excited to see that ExactTarget was adopting them.
One of the first initiatives was to get an ExactTarget account on Tw...Read More »
If you've read our Field Guide to Triggered Email, you're
probably already pretty familiar with automated confirmation
messages. This 1 to 1 marketing species is one of the easiest to
automate, and subscribers all-but-expect an instantaneous response
to actions like newsletter or event registrations.
Yeah, especially me.
If I don't get a triggered confirmation email about two
nano-seconds after I take action on a website (especially if it was
an action that required me to submit payment information), the
cold-sweats begin. Did my registration go through? Is my credit
card number just floating...
Hello friends --
Let's not bother with the standard excuses for my blogging hiatus. Suffice to say, I'm back. And I've missed you all!
A lot of exciting things are happening around here (the Connections '08 email marketing user conference is just around the corner -- clients, get registered!), and it'll probably take me a few posts to do them all justice. I actually wondered how to choose today's topic -- but the news just solved that little quandary for me.
See, the marketing team has a pretty sweet deal up here on the 10th floor. Aside from rooftop access and a massive kitchen, the flat...Read More »
Let's not bother with the standard excuses for my blogging hiatus. Suffice to say, I'm back. And I've missed you all!
A lot of exciting things are happening around here (the Connections '08 email marketing user conference is just around the corner -- clients, get registered!), and it'll probably take me a few posts to do them all justice. I actually wondered how to choose today's topic -- but the news just solved that little quandary for me.
See, the marketing team has a pretty sweet deal up here on the 10th floor. Aside from rooftop access and a massive kitchen, the flat...Read More »
Last weekend, I conducted my semi-annual "closet sweep." If you're
a woman, you know what I"m talking about. Men, consider yourselves
lucky that your fashion changes once a decade. As I rummaged
through my closet, it was tempting to hang on to items I might
possibly someday want to wear again. After all, you never know
when that neon-yellow tube top might come back in style. But
in the back of my mind, I kept repeating The Rule: If you haven't
worn it in the past year, get rid of it. I ended up with
three lawn & leaf bags full of clothes to drop off at my local
Goodwill.
If you haven't used... Read More »
If you haven't used... Read More »
As you may know, a few months ago we launched ExactTarget’s
Landing Page capabilities. The response has been
overwhelming. If you’re not familiar with ExactTarget’s
Landing Pages, I’d invite you to read the press release or check out the product page for more info. At a very
high-level, this functionality gives marketers the ability to
create customized web pages on the fly – all with the same look and
feel of your corporate web presence.
From a development perspective, our goal was to take what we’ve
learned about creating and deploying engaging emails, combine that
with the digital assets...
