Friday, September 4, 2009
Friday, January 16, 2009
Three years ago, as a Product Marketing Manager with ExactTarget, I worked extensively on our product releases and communications – which meant I also worked extensively with our application. The term “power user” comes to mind, which means I used almost every capability available in ExactTarget, and I understood our product as well as almost anyone.
I have a confession to make: these days, I can barely keep up. Granted, as the company has grown and I’ve transitioned into a management role, my job function has required me to “let go of the reigns a little” (read = control freak...Read More »
Monday, December 15, 2008
3sixty is your one-stop shop for everything ExactTarget. Need suggestions on copywriting for email? Ask the question in 3sixty Answers. Searching for the perfect email statistics for your upcoming proposal to management? Explore resources where you will get more stats than can fit in one proposal. Want to find...Read More »
Thursday, November 20, 2008
I Just Called…To Say….That Voice + Email is Powerful Punch
With all the buzz around channels like Voice and SMS, it can be tempting to implement new programs just for the sake of doing what’s hot. And let’s face it, that’s not so hot for your subscribers. So if you’ve been searching for a meaningful way to incorporate Voice into your own marketing campaigns, bravo!
Truth is, we’ve been looking, too. Sure, ExactTarget offers the integrated one-to-one platform to make sending Email, SMS and Voice from a single user interface a snap. But we’ve been known as a leading email company for years,...Read More »
Wednesday, October 22, 2008
Why 3sixty? The term “360” is familiar, it’s well-rounded, and it’s complete. And that, my friends, is exactly what we hope ExactTarget 3sixty is: your one-stop shop for everything ExactTarget. If you need an answer to a question, a resource, or even a piece of advice, 3sixty should be your first stop....Read More »
Friday, October 17, 2008
My name is Megan Graham and I am the newest member to join the marketing team at ExactTarget. I came on board just in time for the Connections ’08 User Conference. I can’t think of a better way to get acquainted with the company than this event! I had the chance to attend some educational sessions and connect with many customers from around the globe. On a shuttle ride over to Conseco Fieldhouse for the annual awards dinner, I had the pleasure of chatting with a customer who traveled all the way from Iceland! It was exciting to witness the enthusiasm so many customers have...Read More »
Wednesday, October 1, 2008
For instance, last week I got a coupon via email from Qdoba -- my favorite restaurant ever. "Happy Birthday -- Have a Burrito on Us!" the subject line read. "Sweet!" I thought. I quickly flagged the message in my inbox and reminded myself to print it over the weekend.
After about three...Read More »
Tuesday, September 23, 2008
Steve's passion is helping organizations create major profit breakthroughs through better connections with customers. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way they look at marketing, offering clear action steps to improve business performance through stronger customer relationships.
Below is the live blog of Steve's keynote. Make sure you check out the great blog post on the keynote from Tom Dressler at Marketer Insight.
9:00AM: Steve Yastrow has...Read More »
Monday, September 22, 2008
Remember the days when we had to pick up our landline (gasp!) phone to place an order? Then a few years ago we had the functionality to go online to www.papajohns.com and order thru the web. Now Papa John's is now leading the way and allows you to text message...Read More »
Thursday, September 18, 2008
Connections '08 will be the first corporate event at the new Lucas Oil Stadium and we are excited to have Tony Dungy, the head coach for our Indianapolis Colts to speak at the Connections Welcome Reception on Tuesday, September 23rd.
But Coach Dungy's most important job is being a father! He helped launch the family-focused All-Pro Dad which features over 40 NFL players, coaches and alumni who speak out on the importance of fatherhood. They have an email marketing program in place...Read More »
Tuesday, September 16, 2008
Here at ExactTarget, we eat, drink, and sleep helping our clients deliver powerful results by using our Software as a Service Platform and reach...Read More »
Tuesday, September 16, 2008
I introduce to you in a very exciting way, LIVE OFFERS! I can't begin to tell you...Read More »
Monday, September 8, 2008
Some of you may remember my recent post about the Indianapolis Red Cross. As luck would have it, a member of their staff came actually came across my blog and took the time to write me a personal note explaining the relationship between the Red Cross and the U.S. military.
For example, did you know...
"The American Red Cross has stood alongside the members of the U.S Armed Forces for more than 125 years. The American Red Cross is the only agency recognized by the military to act as the medium of communication between Americans and their Armed Forces. The Red Cross is available 24...Read More »
Wednesday, September 3, 2008
Attendees from last year may remember the infamous Judson Laipply and The Evolution of Dance. We uploaded the video of his performance to our YouTube channel, and it presently has over 70,000 views.
So the Marketing Team is working on new ways to use social media at Connections this year. Nothing is off the table. Possibilities include live Twitter updates, real time video streams, and uploading photos to Facebook.
If you follow us on Twitter, you could...Read More »
Thursday, August 28, 2008
Read More »
“Isn’t working downtown on the circle exciting?” This is a question that my father-in-law, Fred Inniger, likes to ask me whenever I talk to him about working in Event Marketing at ExactTarget. It’s not really a question; instead it’s a statement he’s making with a question mark conveniently placed at the end of it. Although Fred lives in Kendallville, Indiana (3 hours northeast of Indianapolis), I believe he considers Indianapolis to be his second home because of how often he comes to Indy for Colts games, Indy 500 races, the City Market, the Slippery Noodle (“Indiana’s oldest bar!”) and...
Wednesday, August 27, 2008
I didn't know they existed. The idea had never crossed my mind. The sheer genius of it was beyond my imagination.
Yet there it sat, radiating happiness in all of its chocolatey-goodness inside the towering case at our new Dunkin' Donuts. This Mecca of yeast perfection and cream-filled heaven open its doors to caffeine-crazed, stomach-rumbling Indianapolis downtowners just last month -- and we welcomed it with open arms.
(The fact that Dunkin' Donuts works with Customer Portfolios, one of our beloved Agency Partners, just increased our... Read More »
Monday, August 25, 2008
First, an introduction - Hello! My name is Dawn DeVirgilio and I'm one of the newer members to the ExactTarget Marketing Team. One of the most exciting things I am involved in is heading up ExactTarget's social media!
The first day I joined ExactTarget, I received numerous triggered emails from my new teammates asking me to "friend" them on Facebook, or "follow" them on Twitter. Many companies block these types of services, so I was excited to see that ExactTarget was adopting them.
One of the first initiatives was to get an ExactTarget account on Tw...Read More »
Monday, August 25, 2008
If you've read our Field Guide to Triggered Email, you're
probably already pretty familiar with automated confirmation
messages. This 1 to 1 marketing species is one of the easiest to
automate, and subscribers all-but-expect an instantaneous response
to actions like newsletter or event registrations.
Yeah, especially me.
If I don't get a triggered confirmation email about two nano-seconds after I take action on a website (especially if it was an action that required me to submit payment information), the cold-sweats begin. Did my registration go through? Is my credit card number just floating...
Friday, August 22, 2008
Let's not bother with the standard excuses for my blogging hiatus. Suffice to say, I'm back. And I've missed you all!
A lot of exciting things are happening around here (the Connections '08 email marketing user conference is just around the corner -- clients, get registered!), and it'll probably take me a few posts to do them all justice. I actually wondered how to choose today's topic -- but the news just solved that little quandary for me.
See, the marketing team has a pretty sweet deal up here on the 10th floor. Aside from rooftop access and a massive kitchen, the flat...Read More »
Wednesday, August 20, 2008
If you haven't used... Read More »
Tuesday, August 5, 2008
As you may know, a few months ago we launched ExactTarget’s
Landing Page capabilities. The response has been
overwhelming. If you’re not familiar with ExactTarget’s
Landing Pages, I’d invite you to read the press release or check out the product page for more info. At a very
high-level, this functionality gives marketers the ability to
create customized web pages on the fly – all with the same look and
feel of your corporate web presence.
From a development perspective, our goal was to take what we’ve learned about creating and deploying engaging emails, combine that with the digital assets...