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ExactTarget 3sixty: What’s In A Name?

Wednesday, October 22, 2008 by ExactTarget Marketing
We spent a lot of time trying to decide what to call the new community for ExactTarget users.  First we thought of ExactTarget Universe…then Elements…then Spaces.  But we finally landed on ExactTarget 3sixty.  And in my humble opinion, a 3sixty by any other name simply wouldn’t be as sweet.

Why 3sixty?  The term “360” is familiar, it’s well-rounded, and it’s complete.  And that, my friends, is exactly what we hope ExactTarget 3sixty is: your one-stop shop for everything ExactTarget. If you need an answer to a question, a resource, or even a piece of advice, 3sixty should be your first stop.  If you want to learn something new or connect with someone in your area, 3sixty is the place to be.

Some of my favorite spots in 3sixty:
  • Ideas: The most widely used area of 3sixty so far!  If you have an idea about what we could do to improve the ExactTarget application, Ideas is the spot for you.  Post ideas and the community votes on favorites to ultimately help drive our product.
  • Answers: The name says it all – post a question, get an answer.  The community and ExactTarget employees will help answer your questions.
  • Resources: All ExactTarget resources…all in one place.  Did you notice the word all?  From product documentation to whitepapers and use cases, it ALL lives in Resources.
  • Groups: Connect with others that are doing what you do.  If you’re a designer, join the Email Best Practices group.  SMS users, join the SMS Fan group.  If you can’t find the group you are looking for, create your own!
I’m hoping that while you’re out there cruising 3sixty, you’ll have suggestions on how we could improve the experience.  So you guessed it: post them in Ideas, and let us know what you think!

Stephanie Zircher
Director of 3sixty

*Please note: ExactTarget 3sixty is only available to direct ExactTarget clients.

Comments for ExactTarget 3sixty: What’s In A Name?

Monday, October 27, 2008 by Peg Callahan:
Can you tell me why 3sixty was presented at your confererence as an agency resource site and then I have 2 Enterprise customers (who both get the link to join 3sixty upon logging in. Why do you have my customers getting access to the "behind the scenes" resources that we, as an agency, can give them as value added resources or answers (us going on 3sixty, us getting the needed information and US as your agency partner then passing it along to our Enterprise customer). I already submitted this on the help@ET but no one gave me an answer. Peg Callahan Dynamic Messaging Agency partner of Exact Target
Tuesday, October 28, 2008 by Dawn DeVirgilio:
Peg, Thanks for the comment. Karla from our Partner Team will be in touch. But with our new release on Nov. 7 we are enabling User Permission for 3sixty. 3sixty is a one stop resource for all direct clients of ExactTarget, not just our Partners. So the user permission feature will enable you to hide access to those Enterprise customers. Dawn DeVirgilio Internet Marketing Specialist

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