"55,000 people know more about Au Bon Pain than you do."
Read the sign above my head at breakfast this morning. It was a poster promoting their e-Club, and I have to admit I loved the sassy approach.
But you can't deny its truth -- if you're running a valuable email marketing program, your subscribers should actually know more about your company than anyone else. And they should be your biggest fans. They should look for your messages in the inbox.
Unfortunately it took me about 17 page clicks to find the eClub on their website when I looked just now...but live and learn.
In the meantime -- nice advertising!
Nicole
Marketing Communications Associate
