Steve's passion is helping organizations create major profit breakthroughs through better connections with customers. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way they look at marketing, offering clear action steps to improve business performance through stronger customer relationships.
Below is the live blog of Steve's keynote. Make sure you check out the great blog post on the keynote from Tom Dressler at Marketer Insight.
9:00AM: Steve Yastrow has taken the stage - asked what companies are getting all the profits they can - no one raised their hand. Are you getting 100% of all the business you could?
9:02AM: Steve was in Puerto Rico on Saturday. Must've been nice!
9:10AM: "Brute Force Marketing" doesn't work anymore. It's 2008 no one wants to be told what to do! We see 5000 branded messages (wow!) how many make an impression on you? I know it's not 5000.
9:18AM: Marketers aren't the ones doing the integrated marketing. The customers are the ones integrating the marketing.
9:34AM: Relationships are what differentiate companies, and having that ongoing converstion with a customer. This is exactly what Subscribers Rule! is all about.
9:41AM: Engagement. You can tell when someone is not engaged. The challenge is how do we engage in the moment when we have cell calls, emails, and everything that distracts us throughout the day. Chapter 2 of We (everyone here is getting the book!) has ideas on how to get engaged in the moment
9:46AM: Uniqueness. Your customers know when they are getting the "spiel" (I got the spiel at Shulas Steakhouse - it was robotic!) How do you get to know you customer?
9:53AM: How does this relate to email marketing? Have you written that email for them? Have you enabled that customer thru your email communication?
9:55AM: 50 First Dates a Business Movie?
10:00AM: Great Keynote! "The customer thinks we" is such a great idea. I think it's why Twitter can be so successful.
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