ExactTarget Marketing

“Isn’t working downtown on the circle exciting?”  This is a question that my father-in-law, Fred Inniger, likes to ask me whenever I talk to him about working in Event Marketing at ExactTarget.  It’s not really a question; instead it’s a statement he’s making with a question mark conveniently placed at the end of it.  Although Fred lives in Kendallville, Indiana (3 hours northeast of Indianapolis), I believe he considers Indianapolis to be his second home because of how often he comes to Indy for Colts games, Indy 500 races, the City Market, the Slippery Noodle (“Indiana’s oldest bar!”) and other special events or spontaneous occasions.  I’m convinced he should work for the Indianapolis Convention & Visitors Association (one of ET’s clients - click here to download the case study!) because he loves to talk about all the neat things to do here!

It’s too bad Fred is not an ExactTarget customer because Connections ’08 would be his dream come true.  In a period of 2 ½ days we’ve not only managed to jam pack Connections with outstanding content and speakers, but we’ve ensured the evening events would be “top notch” (in the words of my friend and colleague Joel Book) and leave all Connections attendees with a great taste of Indianapolis.

From the Welcome Party at the newly opened Lucas Oil Stadium to the Awards Dinner at Conseco Fieldhouse, we have Connections attendees covered when it comes to experiencing the excitement of Indianapolis!  I think Fred’s favorite would be our event at Lucas Oil Stadium.  We are going to party in the Bud Light Pavilion – to our north we’ll have an 88’ tall, 244’ wide window with the view of downtown Indy, and to our south we’ll have a view of the new football field – with drinks, music, and Super Bowl champion Coach Dungy speaking in between!  And that’s just the first night!  If basketball is more your thing, night two will bring us to Conseco Fieldhouse to have dinner on the court – with some surprise tricks up our sleeves to make the last night in Indianapolis magical.

If you haven’t done so already, Fred would highly advise you to register for Connections ’08.  And to answer Fred’s question about working in downtown Indianapolis on the Circle:  Yes, it’s a blast!  And I believe we did a great job with planning Connections in Indianapolis to incorporate all of the downtown excitement that we have the privilege to experience here every day. 

Tricia Inniger
Event Marketing Coordinator