Hi, all –
My name is Megan Graham and I am the newest member to join the marketing team at ExactTarget. I came on board just in time for the Connections ’08 User Conference. I can’t think of a better way to get acquainted with the company than this event! I had the chance to attend some educational sessions and connect with many customers from around the globe. On a shuttle ride over to Conseco Fieldhouse for the annual awards dinner, I had the pleasure of chatting with a customer who traveled all the way from Iceland! It was exciting to witness the enthusiasm so many customers have for ExactTarget.
One of my favorite parts of Connections was the opening keynote presentation. Before the production began, the dimmed lights and loud music foreshadowed the main event. And, it was definitely designed to impress. It reminded me of the type of cutting edge presentation that Steve Jobs gives when announcing the latest Apple product. With impeccable attention to detail and a stellar presentation—I can see why ExactTarget is labeled the future “Google of the Midwest.”
I was also amazed at how people could not get enough of the SUBSCRIBERS RULE! foam fingers. These were a popular item that many clients requested extras to take home to their kids or coworkers. SUBSCRIBERS RULE! is ExactTarget’s philosophy that companies should be building relationships with clients, not merely “marketing” to them. The core principles of SUBSCRIBERS RULE! are:
1. Serve the individual - Don’t focus on lists. Use technology for mass personalization.
2. Honor preferences - in terms of content, frequency, channel
3. Deliver value that meets the customer’s unique needs…they don’t care what you want, only what they want.
This is a transformational philosophy, and I haven’t witnessed another organization that believes more strongly in this issue than ExactTarget.
These past few weeks have been a blast, and I can’t wait to see what else is in store...
Megan Graham
Marketing Communications Associate
My name is Megan Graham and I am the newest member to join the marketing team at ExactTarget. I came on board just in time for the Connections ’08 User Conference. I can’t think of a better way to get acquainted with the company than this event! I had the chance to attend some educational sessions and connect with many customers from around the globe. On a shuttle ride over to Conseco Fieldhouse for the annual awards dinner, I had the pleasure of chatting with a customer who traveled all the way from Iceland! It was exciting to witness the enthusiasm so many customers have for ExactTarget.
One of my favorite parts of Connections was the opening keynote presentation. Before the production began, the dimmed lights and loud music foreshadowed the main event. And, it was definitely designed to impress. It reminded me of the type of cutting edge presentation that Steve Jobs gives when announcing the latest Apple product. With impeccable attention to detail and a stellar presentation—I can see why ExactTarget is labeled the future “Google of the Midwest.”
I was also amazed at how people could not get enough of the SUBSCRIBERS RULE! foam fingers. These were a popular item that many clients requested extras to take home to their kids or coworkers. SUBSCRIBERS RULE! is ExactTarget’s philosophy that companies should be building relationships with clients, not merely “marketing” to them. The core principles of SUBSCRIBERS RULE! are:
1. Serve the individual - Don’t focus on lists. Use technology for mass personalization.
2. Honor preferences - in terms of content, frequency, channel
3. Deliver value that meets the customer’s unique needs…they don’t care what you want, only what they want.
This is a transformational philosophy, and I haven’t witnessed another organization that believes more strongly in this issue than ExactTarget.
These past few weeks have been a blast, and I can’t wait to see what else is in store...
Megan Graham
Marketing Communications Associate
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