Three years ago, as a Product Marketing Manager with ExactTarget, I worked extensively on our product releases and communications – which meant I also worked extensively with our application. The term “power user” comes to mind, which means I used almost every capability available in ExactTarget, and I understood our product as well as almost anyone.
I have a confession to make: these days, I can barely keep up. Granted, as the company has grown and I’ve transitioned into a management role, my job function has required me to “let go of the reigns a little” (read = control freak must relinquish control) over our use of the ExactTarget product. Now, instead of logging in every morning and spending hours working in my account, I log in a few times a month to review statistics and pull reports. The beauty of ExactTarget is that it’s so easy to use that I can continue to do so.
But ExactTarget has far outgrown me.
Over the past few years, our product and development teams have worked with such a breakneck pace that I can barely keep up (no really – I think Scott McCorkle has given me whiplash!) That’s a good problem to have. The innovation, tools, and improvements we launch in such rapid succession result in a more robust product for our users. Whether it’s sending SMS messages out of your ExactTarget account, delivering unique coupons that render on open with Live Offers, or using our propriety scripting language (come again?) to deliver “dynamic content on steroids”, ExactTarget is so much more than the product I used to live and breathe in.
With so much innovation, it can be hard to keep up – yes, even for the ExactTarget marketing team. And we figured you may be in the same boat, which is why we’re focusing on 5 Things You Don’t Know About ExactTarget…But Should.
Whether you’re just learning about ExactTarget (a.k.a. know nothing) or whether you’re a seasoned power-user (a.k.a. know-it-all), I guarantee that you’ll learn something new from our resource this month. And the best part is that all the solutions in 5 Things You Don’t Know are already available with ExactTarget – many of them included free of charge for all our clients. Which is almost as good as finding a $100 bill wadded up in that pair of pants you haven’t worn since last year. Almost.
Cheers,
Ashley Sales
Manager, Marketing Communications
ExactTarget Feed
Powered by Compendium Blogware
Comments for Too Big For My Britches