As a kid, I loved to watch ‘Popeye the Sailor Man’ cartoon, but it may surprise you to learn that Popeye was not my favorite character. The often forgotten Wimpy was by far my favorite because of his love of hamburgers. He was lured by just the smell of burgers and would float through the air happily when he knew his prized burgers were near. It was a smell he could trust and something comforting to him about the idea of a mouth-watering burger.
Here at ExactTarget, we eat, drink, and sleep helping our clients deliver powerful results by using our Software as a Service Platform and reach audiences in a timely and relevant fashion. Working in a culture where reaching subscribers in the right way is all that matters, it can’t help but bleed into the way I think about my personal email.
Like Wimpy, I can be lured and drawn to something familiar when it comes to my inbox. If I trust your brand, and know that what you are sending me will mean something to me, you will see me floating in the air much like Wimpy after a tasty burger. A marketer who ‘gets me’ will convert me into a life-long brand loyalist, rather than a short-term, low impact relationship. Lure me with timely, relevant, and meaningful information that might improve my life and I am like ‘Wimpy to burger.’
At the ExactTarget Connections ’08 conference you will learn how to reach the inbox while being sensitive to the needs of your subscriber. We call it ‘Subscribers Rule,’ a philosophy that encapsulates the power of understanding the best way to approach your audience – remember your subscribers are people, not lists! You will also be able to find a nice hamburger at some fine Indianapolis restaurants while in town.
That reminds me, Connections starts in less than a week, see you there and don’t forget to register.
Todd McCall
PR Manager ExactTarget
Here at ExactTarget, we eat, drink, and sleep helping our clients deliver powerful results by using our Software as a Service Platform and reach audiences in a timely and relevant fashion. Working in a culture where reaching subscribers in the right way is all that matters, it can’t help but bleed into the way I think about my personal email.
Like Wimpy, I can be lured and drawn to something familiar when it comes to my inbox. If I trust your brand, and know that what you are sending me will mean something to me, you will see me floating in the air much like Wimpy after a tasty burger. A marketer who ‘gets me’ will convert me into a life-long brand loyalist, rather than a short-term, low impact relationship. Lure me with timely, relevant, and meaningful information that might improve my life and I am like ‘Wimpy to burger.’
At the ExactTarget Connections ’08 conference you will learn how to reach the inbox while being sensitive to the needs of your subscriber. We call it ‘Subscribers Rule,’ a philosophy that encapsulates the power of understanding the best way to approach your audience – remember your subscribers are people, not lists! You will also be able to find a nice hamburger at some fine Indianapolis restaurants while in town.
That reminds me, Connections starts in less than a week, see you there and don’t forget to register.
Todd McCall
PR Manager ExactTarget
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