As the holidays approach, closing in on the last 3 months, it's amazing how quickly retailers begin to gear up on selling Halloween, Thanksgiving and Christmas decorations. But where are those deals, that door buster that is going to make me block out my calendar the day after Thanksgiving to hit the sale? And where are the deals relevant to what I want to buy? Sure, I could buy the Glow in the Dark 14 foot Mummy for 10% off but why on earth would I want that when I don't even have a front yard to put it in?
I introduce to you in a very exciting way, LIVE OFFERS! I can't begin to tell you what a privilege it is to have our very astonishing Product Development Team create this "offering", no pun intended. This e-mail marketing solution is very powerful for not just the marketer but the consumer. We'll start from the consumer's point of view since I am just so excited about this. I can't wait to receive relevant offers!!
Let's start with my demographic stats (hint, hint, please send me something relevant):
• Gen Y (29-42)
• Married
• No Children
• College Educated
• Enjoys shopping, eating out, running and reading
• Business Professional who works 50+ hours a week
• Brand Advocate for Jupiter Vapors shoes
So, did I mention I enjoy high end shoes that I simply can't afford? Yes, I do receive my yearly $25 birthday gift card in the mail from some Apparel & Accessory Retailers. But my husband swiftly throws any additional solicitation (I like to call them DEALS) in the trash before I even begin to sort through the pile. But, what if I were to receive an exclusive offer via e-mail that only the very savvy and efficient shoppers could cash in on? What if I were to receive an offer for a pair of limited addition shoes that only I and 300 others would have the opportunity to purchase? Now that's excitement!
So, how could a retailer create such an offering? Well, the answer is pretty simple. Live Offers allows retailers to target, predict and re-market offers. What does that mean? Let me explain.
1.) You know that I am in my late 20's or 30's. I am a business professional who enjoys shopping. Therefore, it is likely I check e-mail often, have little time to hunt for discounts and enjoy very fashionable shoes. With a targeted inventory based live offer, I can enjoy the convenience of an exclusive, relevant offer sent via e-mail that I can check from my Blackberry at any moment.
2.) Using Live Offer Redemption Reports, you can view when I opened the offer, printed it and redeemed it in the store. You even know what store location I redeemed the offer in. This enables you with the data you need to predict which offers I'll enjoy in the future.
3.) Re-market offers to new segments when existing offers didn't catch on with the initial segment. Inventory based offers allow retailers to target the entire list with an offer but only provide the offer to the first x amount of people who open the offer. If the offer was never redeemed, re-assign the offer for a more effective e-mail campaign.
Now that retailers have the opportunity to leverage truly 1-to-1 personalized offers, I'm hoping I'll get one very soon. Nothing would brighten my day better than a deal on a great pair of gold pumps for the holidays. Oh, Jupiter Vapors, please e-mail me an exclusive offer. I promise, you'll have me at open!
Angela Khan
Product Marketing Manager
I introduce to you in a very exciting way, LIVE OFFERS! I can't begin to tell you what a privilege it is to have our very astonishing Product Development Team create this "offering", no pun intended. This e-mail marketing solution is very powerful for not just the marketer but the consumer. We'll start from the consumer's point of view since I am just so excited about this. I can't wait to receive relevant offers!!
Let's start with my demographic stats (hint, hint, please send me something relevant):
• Gen Y (29-42)
• Married
• No Children
• College Educated
• Enjoys shopping, eating out, running and reading
• Business Professional who works 50+ hours a week
• Brand Advocate for Jupiter Vapors shoes
So, did I mention I enjoy high end shoes that I simply can't afford? Yes, I do receive my yearly $25 birthday gift card in the mail from some Apparel & Accessory Retailers. But my husband swiftly throws any additional solicitation (I like to call them DEALS) in the trash before I even begin to sort through the pile. But, what if I were to receive an exclusive offer via e-mail that only the very savvy and efficient shoppers could cash in on? What if I were to receive an offer for a pair of limited addition shoes that only I and 300 others would have the opportunity to purchase? Now that's excitement!
So, how could a retailer create such an offering? Well, the answer is pretty simple. Live Offers allows retailers to target, predict and re-market offers. What does that mean? Let me explain.
1.) You know that I am in my late 20's or 30's. I am a business professional who enjoys shopping. Therefore, it is likely I check e-mail often, have little time to hunt for discounts and enjoy very fashionable shoes. With a targeted inventory based live offer, I can enjoy the convenience of an exclusive, relevant offer sent via e-mail that I can check from my Blackberry at any moment.
2.) Using Live Offer Redemption Reports, you can view when I opened the offer, printed it and redeemed it in the store. You even know what store location I redeemed the offer in. This enables you with the data you need to predict which offers I'll enjoy in the future.
3.) Re-market offers to new segments when existing offers didn't catch on with the initial segment. Inventory based offers allow retailers to target the entire list with an offer but only provide the offer to the first x amount of people who open the offer. If the offer was never redeemed, re-assign the offer for a more effective e-mail campaign.
Now that retailers have the opportunity to leverage truly 1-to-1 personalized offers, I'm hoping I'll get one very soon. Nothing would brighten my day better than a deal on a great pair of gold pumps for the holidays. Oh, Jupiter Vapors, please e-mail me an exclusive offer. I promise, you'll have me at open!
Angela Khan
Product Marketing Manager
Comments for Offers, Discounts, Sales! Oh, where do I find them?
blog comments powered by Disqus