I don’t know about you, but at ExactTarget we are all in extreme
preparation mode for next week’s Connections! No –
just us? Well, as you begin to prepare for Connections, there’s one
important aspect you should keep in mind – Nexusing!
What’s Nexusing? It’s a concept brainstormed, drawn out, and
launched by the ExactTarget partner team to describe what happens
when networking and technology come together to produce something
so great that the sum is better than its parts! We do this all the
time at ExactTarget. We meet other great marketing technology
companies with products that when...
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Not that long ago while working for a web
analytics company, I went on a joint sales call with our founder
Peter McCormick who was a partner of mine at the time. While
neither of us were technically sales people, here we were in the
boardroom of a Fortune 100 client pitching the benefits of a lead
nurture campaign. For their part the client had very realistic
expectations, after all they had believed
most of what they
had been told by their vendors.
The client wanted three basic things:
1) to track and measure traffic on
their web site,
2) automatically trigger an event when a site visitor...
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Today
is an incredibly exciting day for me because we
officially unveiled our new global partner
ecosystem,
Nexus! After a ridiculous amount
of late nights, good ideas, bad ideas, and everything else under
the sun it feels so good to have Nexus out in the wild for people
to see and experience. When launching anything, for me there is
always an enormous amount of anxiety in thinking about how others
will react and respond and today's event isn't any different.
What's different this time for me, is that the concept that sits
behind Nexus is not new or something we're trying to create,...
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Alaska
Airlines is hands down my favorite airline because they have an
award winning loyalty program, have a modern fleet of planes that
all look and feel the same, and have employees who are extremely
friendly and treat their customers like royalty. Alaska Airlines
knows that air travel can often be a pretty stressful experience
and they've brought a very human element to an industry that has
admittedly lost most of the human touch.
What are your favorite brands and why are they tops on your list?
My guess is that most of the brands that you like and are loyal to
are the ones who value...
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There is nothing like a new partnership announcement to help kick
off the first day of Connections 2010, especially one that helps
expand on our
integration with Microsoft Dynamics CRM.
Today our newest partner,
ClickDimensions, announced the launch of its Marketing Automation
for Microsoft Dynamics CRM application. The solution, which
is 100% Software-as-a-Service and developed on the Microsoft
Windows Azure platform, is built natively into Microsoft Dynamics
CRM and leverages ExactTarget’s market leading email marketing and
interactive marketing platform.
This solution gives our 500+ clients...
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Connections
2010 is coming! In just 6 days weeks 2,000 interactive
marketers from around the world will gather for 3 days (September
14 - 16) of collaboration and education in this industry-leading
interactive marketing conference. From permission based email
marketing to social media marketing, Connections will explore
the latest topics in interactive marketing.
We also have a
lineup of partner-specific events that will educate and inform
our partner community while attending the Connections interactive
marketing conference. Here are a three highlights that partners can
expect at Connections...
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Next
week ExactTarget is hosting our first event exclusively for our
partners. We couldn’t be more excited to have our Reseller,
Embedded, and Integrated partners out to Indianapolis to learn how
they can ACCELERATE THEIR BUSINESS with ExactTarget. We will
be catching them up to speed on all the exciting developments at
ExactTarget and how they can share in our success. Our
partners will learn more about our company’s strategy, the product
roadmap, Studio Orange, CoTweet, and much, much more!
While the ExactTarget Partner Summit has been sold out for several
weeks, you should go ahead and...
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So far in 2009, we've launched the Reseller Partner of the Month
webinars and the Partner Ambassador role in efforts of
strengthening the relationship between ExactTarget and the Reseller
Partner community. As we continue with new initiatives, we need
your thoughts, comments, and insight!
We encourage you to take the Reseller
Partner survey, and share with us what we're doing well, areas
we could improve, and new ways to help your business and customers
succeed. We'll be sending more short surveys throughout the year as
we deliver new initiatives to support the Reseller Partner
community.
The Re...
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ExactTarget has released new enhancements to our integration
with Microsoft Dynamics CRM 4.0. Like proud parents, the
ExactTarget Partner Team is excited to share the newest
features with our prospects, clients, and partners. While parents
generally don't play favorites, there is one feature that has our
team really revved up...Email Marketing Automation.
ExactTarget takes Email Marketing Automation to the next level with
our integration to Microsoft Dynamics CRM 4.0. Marketers can
now create workflows that trigger ExactTarget emails based on
events or dates. ExactTarget allows you to set...
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