The latest news & more from the ExactTarget Partner Team.
ExactTarget Partners
Retailer email marketers are asking how they can add high-value
subscribers to email lists. A strong, emerging tool is Text
Capture.
Text Capture can increase the size and quality of your lists by adding subscribers already showing an affinity for your brand. Retailers are making use of mobile technology to capture subscribers’ email addresses in brick-and-mortar stores and in offline advertisements. Since these subscribers are engaged with your brand already, they have a higher lifetime-value than less engaged subscribers. And more engaged subscribers mean higher open rates, click-throughs,...Read More »
Text Capture can increase the size and quality of your lists by adding subscribers already showing an affinity for your brand. Retailers are making use of mobile technology to capture subscribers’ email addresses in brick-and-mortar stores and in offline advertisements. Since these subscribers are engaged with your brand already, they have a higher lifetime-value than less engaged subscribers. And more engaged subscribers mean higher open rates, click-throughs,...Read More »
So far in 2009, we've launched the Reseller Partner of the Month
webinars and the Partner Ambassador role in efforts of
strengthening the relationship between ExactTarget and the Reseller
Partner community. As we continue with new initiatives, we need
your thoughts, comments, and insight!
We encourage you to take the Reseller
Partner survey, and share with us what we're doing well, areas
we could improve, and new ways to help your business and customers
succeed. We'll be sending more short surveys throughout the year as
we deliver new initiatives to support the Reseller Partner
community.
The Re...
Read More »
When I was growing up, my parents always said, "You're only as
good as the company you keep."
If this old adage is true, it looks like ExactTarget has connected
with the "who's who" in the Microsoft Partner
Community.
Congratulations to these ExactTarget Partners
and Microsoft Partner of the Year Award Winners.
Citizenship Partner of the Year
Finalist: Travi@ta
Information Worker Solutions, Portals and Collaboration
Partner of the Year
Winner: Ascentium
Microsoft Dynamics CRM Partner of the Year
Finalist: Ascentium
Finalist: Sonoma
Partners
Microsoft Dynamics NAV Partner of the Year
Finalist: Tectu...
The Partnership Team is pleased to announce that ExactTarget has
joined Bazaarvoice Radius. Bazaarvoice, a long standing
ExactTarget Marketing Technology Partner, helps clients build and
grow a social commerce strategy by generating and managing
the community 'voice' on company websites. One of their
products, Ratings and Reviews, helps millions of online
shoppers (including myself) decide what (or sometimes what not) to
purchase by reading buyer opinions and ‘scores’ of a given
product.
With the launch of their new site, Bazaarvoice Radius, partners of
Bazaarvoice are able to showcase their...
ExactTarget has released new enhancements to our integration
with Microsoft Dynamics CRM 4.0. Like proud parents, the
ExactTarget Partner Team is excited to share the newest
features with our prospects, clients, and partners. While parents
generally don't play favorites, there is one feature that has our
team really revved up...Email Marketing Automation.
ExactTarget takes Email Marketing Automation to the next level with
our integration to Microsoft Dynamics CRM 4.0. Marketers can
now create workflows that trigger ExactTarget emails based on
events or dates. ExactTarget allows you to set...
As part of the Internet Retailer Conference and Exhibition being
held June 9 - 12, 2008 in Chicago, IL. ExactTarget will be
presenting at the SLI Systems Partner Solution Zone.
Stop by booth #655 on Tuesday, June 10th between 5-7 pm to learn
how you can benefit from integrating ExactTarget with SLI
Systems. Some of the integration highlights include:
-Ability to market highly relevant products to each individual
subscriber
-Dynamically insert products at time of email send to increase
likelihood of conversion
-Integrate ExactTarget and SLI Systems quickly and easily
Interested? Schedule a...
The CRM 4.0 Launch Tour event in Atlanta was a packed
house. Approximately 200 people filled the seats to see and
hear the latest on CRM and Microsoft.
The programming was similar to the Tampa event, but with new client
studies. The client study was hosted by Paul Kalella from
Customer Effective and their client, Jamestown Properties,
represented by Chuck Niswonger. Changing the way data is
collected and stored across Jamestown Properties was a phenomenal
undertaking for Chuck. The installation and leveraging of
MSCRM allows for a stronger and different type of acquisition
pipeline at...
The ExactTarget Partnership Team is excited to announce a
marketing technology partnership with SensorPro. SensorPro,
based in Limerick, Ireland and San Francisco, CA, markets an
on-demand enterprise level survey tool that allows clients to
gather real time data on their customers. Some of their
global client base include: Coty, Pepsi, Northwest Airlines, Tesco
and Procter and Gamble.
By combining SensorPro’s advanced survey tool with ExactTarget, our
joint customers will gain increased knowledge of their subscribers,
enabling their ability to send highly personalized messages.
Development...
Greetings from ExactTarget at the Microsoft Dynamics CRM 4.0 Launch
Tour. The US kickoff started today in Tampa, FL and
Nashville, TN. I am writing from the Tampa event where
approximately 60 people showed up to hear the latest on CRM best
practices and Microsoft’s greater play in the space.
ExactTarget was situated between Cisco and Smart Catalog. The
mix of attendees is pretty evenly broken out across sales
personnel, marketing and IT.
Don Peppers, of Peppers and Rodgers fame – www.1to1.com, kicked off the event and drove home some points from their new book, “Rules to Break and Laws to...Read More »
Don Peppers, of Peppers and Rodgers fame – www.1to1.com, kicked off the event and drove home some points from their new book, “Rules to Break and Laws to...Read More »
Social networking websites are white hot right now. We read about it in the news, investors are clamoring to put their money in it, and consumer’s young and old use these social networks to connect and communicate. Even Microsoft is getting in the game as it recently paid $240 Million for a small stake (1.6%) in Facebook.
Question: What drives new users to join or existing users to log back into their account?
Answer: Users of the social network upload the email addresses of their contacts and email their friends to join the network. An email prompts a prospective user to join a site or a...
Read More »
There is a trend in the software industry to expose one’s core infrastructure via APIs to allow other businesses to leverage that infrastructure to build new applications. Who is moving in this direction? Amazon, Google and Salesforce.com all offer APIs that allow ISVs to leverage their infrastructure to develop applications on their platforms.
ExactTarget Embedded is ExactTarget’s new product offering for developers and ISVs. The ExactTarget Embedded web service APIs to allow ISVs to leverage our messaging and deliverability infrastructure to develop applications within or on top of...
Read More »
ExactTarget participated in Microsoft’s Convergence 2007 Show as a silver sponsor. The event drew Microsoft Partners and clients from across Europe to Copenhagen, Denmark to take in the latest innovations from Microsoft--it also afforded me the opportunity to travel to Copenhagen, Denmark with a few other team members to showcase the ExactTarget for Microsoft Dynamics CRM integration.
As my first international trip, and I loved the experience! After traveling across the Atlantic, I learned that email marketing needs overseas are very similar to those in the states. Deliverability is a concern...
Read More »
