Thursday, September 20, 2007
Wednesday, May 20, 2009
Text Capture can increase the size and quality of your lists by adding subscribers already showing an affinity for your brand. Retailers are making use of mobile technology to capture subscribers’ email addresses in brick-and-mortar stores and in offline advertisements. Since these subscribers are engaged with your brand already, they have a higher lifetime-value than less engaged subscribers. And more engaged subscribers mean higher open rates, click-throughs,...Read More »
Thursday, May 14, 2009
So far in 2009, we've launched the Reseller Partner of the Month
webinars and the Partner Ambassador role in efforts of
strengthening the relationship between ExactTarget and the Reseller
Partner community. As we continue with new initiatives, we need
your thoughts, comments, and insight!
We encourage you to take the Reseller Partner survey, and share with us what we're doing well, areas we could improve, and new ways to help your business and customers succeed. We'll be sending more short surveys throughout the year as we deliver new initiatives to support the Reseller Partner community.
The Re...Read More »
Monday, June 23, 2008
When I was growing up, my parents always said, "You're only as
good as the company you keep."
If this old adage is true, it looks like ExactTarget has connected with the "who's who" in the Microsoft Partner Community.
Congratulations to these ExactTarget Partners and Microsoft Partner of the Year Award Winners.
Citizenship Partner of the Year
Information Worker Solutions, Portals and Collaboration Partner of the Year
Microsoft Dynamics CRM Partner of the Year
Finalist: Sonoma Partners
Microsoft Dynamics NAV Partner of the Year
Wednesday, June 18, 2008
The Partnership Team is pleased to announce that ExactTarget has
joined Bazaarvoice Radius. Bazaarvoice, a long standing
ExactTarget Marketing Technology Partner, helps clients build and
grow a social commerce strategy by generating and managing
the community 'voice' on company websites. One of their
products, Ratings and Reviews, helps millions of online
shoppers (including myself) decide what (or sometimes what not) to
purchase by reading buyer opinions and ‘scores’ of a given
With the launch of their new site, Bazaarvoice Radius, partners of Bazaarvoice are able to showcase their...
Monday, June 9, 2008
ExactTarget has released new enhancements to our integration
with Microsoft Dynamics CRM 4.0. Like proud parents, the
ExactTarget Partner Team is excited to share the newest
features with our prospects, clients, and partners. While parents
generally don't play favorites, there is one feature that has our
team really revved up...Email Marketing Automation.
ExactTarget takes Email Marketing Automation to the next level with our integration to Microsoft Dynamics CRM 4.0. Marketers can now create workflows that trigger ExactTarget emails based on events or dates. ExactTarget allows you to set...
Thursday, June 5, 2008
As part of the Internet Retailer Conference and Exhibition being
held June 9 - 12, 2008 in Chicago, IL. ExactTarget will be
presenting at the SLI Systems Partner Solution Zone.
Stop by booth #655 on Tuesday, June 10th between 5-7 pm to learn how you can benefit from integrating ExactTarget with SLI Systems. Some of the integration highlights include:
-Ability to market highly relevant products to each individual subscriber
-Dynamically insert products at time of email send to increase likelihood of conversion
-Integrate ExactTarget and SLI Systems quickly and easily
Interested? Schedule a...
Tuesday, March 11, 2008
The CRM 4.0 Launch Tour event in Atlanta was a packed
house. Approximately 200 people filled the seats to see and
hear the latest on CRM and Microsoft.
The programming was similar to the Tampa event, but with new client studies. The client study was hosted by Paul Kalella from Customer Effective and their client, Jamestown Properties, represented by Chuck Niswonger. Changing the way data is collected and stored across Jamestown Properties was a phenomenal undertaking for Chuck. The installation and leveraging of MSCRM allows for a stronger and different type of acquisition pipeline at...
Friday, March 7, 2008
The ExactTarget Partnership Team is excited to announce a
marketing technology partnership with SensorPro. SensorPro,
based in Limerick, Ireland and San Francisco, CA, markets an
on-demand enterprise level survey tool that allows clients to
gather real time data on their customers. Some of their
global client base include: Coty, Pepsi, Northwest Airlines, Tesco
and Procter and Gamble.
By combining SensorPro’s advanced survey tool with ExactTarget, our joint customers will gain increased knowledge of their subscribers, enabling their ability to send highly personalized messages. Development...
Wednesday, March 5, 2008
Don Peppers, of Peppers and Rodgers fame – www.1to1.com, kicked off the event and drove home some points from their new book, “Rules to Break and Laws to...Read More »
Tuesday, February 5, 2008
Social networking websites are white hot right now. We read about it in the news, investors are clamoring to put their money in it, and consumer’s young and old use these social networks to connect and communicate. Even Microsoft is getting in the game as it recently paid $240 Million for a small stake (1.6%) in Facebook.
Question: What drives new users to join or existing users to log back into their account?
Answer: Users of the social network upload the email addresses of their contacts and email their friends to join the network. An email prompts a prospective user to join a site or a...Read More »
Tuesday, February 5, 2008
There is a trend in the software industry to expose one’s core infrastructure via APIs to allow other businesses to leverage that infrastructure to build new applications. Who is moving in this direction? Amazon, Google and Salesforce.com all offer APIs that allow ISVs to leverage their infrastructure to develop applications on their platforms.
ExactTarget Embedded is ExactTarget’s new product offering for developers and ISVs. The ExactTarget Embedded web service APIs to allow ISVs to leverage our messaging and deliverability infrastructure to develop applications within or on top of...Read More »
Friday, November 2, 2007
ExactTarget participated in Microsoft’s Convergence 2007 Show as a silver sponsor. The event drew Microsoft Partners and clients from across Europe to Copenhagen, Denmark to take in the latest innovations from Microsoft--it also afforded me the opportunity to travel to Copenhagen, Denmark with a few other team members to showcase the ExactTarget for Microsoft Dynamics CRM integration.
As my first international trip, and I loved the experience! After traveling across the Atlantic, I learned that email marketing needs overseas are very similar to those in the states. Deliverability is a concern...Read More »