Tuesday, March 11, 2008
The CRM 4.0 Launch Tour event in Atlanta was a packed house. Approximately 200 people filled the seats to see and hear the latest on CRM and Microsoft.
The programming was similar to the Tampa event, but with new client studies. The client study was hosted by Paul Kalella from Customer Effective and their client, Jamestown Properties, represented by Chuck Niswonger. Changing the way data is collected and stored across Jamestown Properties was a phenomenal undertaking for Chuck. The installation and leveraging of MSCRM allows for a stronger and different type of acquisition pipeline at Jamestown Properties. The new way of leveraging data and the new process have brought tears to people’s eyes (literally) at Jamestown Properties.
Based on the large percentage of attendees with marketing roles, the demonstration and overview portion of the day went deeper into Marketing and Support tools in MSCRM. The showcasing of the workflow ability inside of CRM definitely drew a positive response.
Well, Exact Target and I are off to MS Convergence (booth #206) to discuss how leveraging MSCRM workflows and ExactTarget email makes it a very powerful combination.
Hope to see you at Convergence!! More to come……
Director, Global Partner Development – Microsoft