Exciting News on Connections User Conference

10 Things Every New Grad Needs to Know

By Tim Kopp
Wednesday, May 22, 2013

I usually know whether or not I’m going to hire someone in ten minutes or less.

It’s not a superpower, and it’s also not a coincidence. After interviewing countless job applicants over the years as CMO of ExactTarget, Vice President of Worldwide Interactive Marketing for Coca-Cola, and even a call centermanager at a bank, I can gauge an applicant’s skill and potential almost immediately.

If you’re a recent graduate, I want to congratulate you. You’ve spent years studying hard, interning for long hours, and absorbing the valuable knowledge that will transition your life from college to career....

Facebook Messaging – what it means for marketers

By Tim Kopp
Monday, November 22, 2010

Since Facebook’s announcement of their new messaging platform, I’ve heard from marketers around the world looking for insight on what this means and how will it affect email and other interactive channels. With reports of this being a “Gmail killer” and the idea that the more than 550 million consumers on Facebook may soon have a new email address, let me provide some thoughts on this move:

It puts consumers first – Facebook messaging gives consumers greater control of their digital lives. With the ability to deliver text messages, emails, Facebook posts and IM into a single inbox,...

Thanks for a Historic Year

By Tim Kopp
Wednesday, February 10, 2010

We announced our performance for 2009 yesterday, and I couldn’t be more excited about the momentum of our business. It’s an honor and privilege to serve the best marketers in the world including Best Buy, Nike, Microsoft, Career Builder and countless others across every segment of the market. Our results simply wouldn’t be possible without you – the thousands of clients and partners around the globe. While the 32% growth, 1,000+ new members of the ExactTarget client family and recognition as a Market Leader from Forrester Research is great, I’m most excited about the tangible results we are...Read More »

Better Than an IPO

By Tim Kopp
Tuesday, May 19, 2009

ExactTarget investor Scale Venture Partners told CNBC’s Squawk on the Street today that the current IPO market is “tight”, and ExactTarget’s decision to seek venture capital funding was better than an IPO. She noted the approach provides ExactTarget with a predictable source of capital to fuel our growth, and it positions us better to go public as an even better and bigger company. It’s a strategy that is allowing us to accelerate our innovation and deliver customers the most advanced one-to-one platform to connect with their clients.

Check out the below video featuring Kate Mitchell,...Read More »

ExactTarget Continues Record Growth

By Tim Kopp
Thursday, March 5, 2009

With an economy posing challenges for marketers around the globe, here is some good news. ExactTarget posted its best year ever in 2008, adding more than 1,000 new direct customers and finishing the year with revenues up more than 50 percent. It’s a story seldom heard during tough times, but our one-to-one platform is allowing customers around the world to post similar results by delivering messages that help build new customer relationships to drive sales.

To read the press release about our 2008 performance, visit ExactTarget.com.
Read More »

Malcom Gladwell to Keynote Connections 2009

By Tim Kopp
Monday, February 2, 2009

Connections '08 was such a thrill for the Marketing team. It is such a highlight to see all of our customers and celebrate our collective success. Last year we had the chance to celebrate with over 1100 marketers from around the world. We were also privileged to have sponsors such as Google, Omniture, Salesforce.com and Microsoft join us. When we tabulated the final results nearly 70% of attendee’s said it was the best event they have EVER attended and would bring a friend next year. Wow, how awesome is that? However, it’s all about looking forward, not backwards, and we wanted to make sure we...