Each Thursday at 11 a.m. EDT, marketers from around the world
join the ExactTarget
Nexus partner ecosystem on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus Café.
Our guest for a recent #NexusCafe chat
was Joanna Milliken, Director Product Management for
ExactTarget Email. Joanna was one of ExactTarget's first
employees and has contributed to building the organization and has
served many roles throughout her tenure. She is passionate about
email marketing and working with clients. In the chat...
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It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
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Here at ExactTarget we’re always looking for the chance to
share client successes and wins. We recognize the ever-changing
interactive marketing landscape presents new and exciting
opportunities for our clients but also many challenges as well.
And, at the end of the day, all of us are on the hook for
delivering measurable results.
Many of our clients have leveraged the ExactTarget partnership
with the Adobe Digital Marketing Suite to create a foundation for
driving relevant online marketing programs that positively impact
their bottom-line.
We’re excited to share an example of this success in...
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Each Thursday
at 11am EDT, marketers from around the world join the ExactTarget Nexus partner
ecosystem on Twitter for a conversation about trends and campaign
ideas across the interactive marketing industry. We call the
virtual coffee chat the Nexus Café.
During a recent #NexusCafe chat, we focused on email marketing tips
that are often overlooked or missed. Our guest for the chat was
Jody
Freshwater, account director at MarketNet. Jody has spent
many years working with ExactTarget for her client's interactive
marketing campaigns. She has also volunteered help lead our 3sixty
Live Dallas...
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What is the difference between a Tab
and a Fan Page? How
is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with
help from folks at Facebook, we put together a Glossary to help you
master the newest Facebook marketing concepts. We hope you find it
useful!
Glossary
Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages
including when a user clicks “Like”, “RSVP” or selects a custom
action. Another way to think of actions is to think of the
traditional “Call-to-Action” like click, call or download. AR
stands for...
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Hear Ye! Hear Ye! Who's ready for Facebook timeline going live
today? Facebook is officially rolling out the
Facebook Timeline to all pages who have yet to upgrade to the
new design. A little fuzzy on what I'm talking about? That's fair.
A couple of months have passed since the initial launch of the FB
Timeline and other changes.
Let's take a look back. From our very own Katie Van
Domelen:
The new Timeline profile structure that rolled out to users
several months ago will now be available for brand Pages (as of
today). Facebook has provided brands with a great resource on this
new layout, but...
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The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guest will
be me, Elizabeth Music, Industry Marketing Manager, Retail here at
ExactTarget. We...
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ExactTarget now
has a dedicated developer community at CODE@,
and as the Product Manager of the community, I would like to invite
you to stop by the site and take a look at all of the great things
that we have to offer.
ExactTarget now has a dedicated developer community
features:
- Hundreds of active members, including ExactTarget
engineers available to answer your questions
-
An extensive library of
code samples to use in your applications across several platforms
and languages
- A single location to search through all our
technical documentation and scenario guides
Remember what makes a community...
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At their first fMC Facebook Marketing Summit the social network
announced three core changes to their brand pages:
- Timeline for Brand Pages
- Revamped Advertising Structure
- Direct Messaging and Upgraded Admin Capabilities
The last group of changes and important (behind TimeLine) is the
addition of real-time analytics to Page Insights and direct
messaging for branded pages.
That’s right. We now have direct messaging for Page admins. I
think I speak for all brand managers, we have been waiting
for direct messaging on branded pages. But more importantly,
Facebook also announced the addition of...
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Last Wednesday
in a packed house at the FMC, we learned new and exciting changes
introduced to the way that brands can interact with Facebook
users. Facebook COO Sheryl Sandberg and VP of Product Chris
Cox were among some of the other top Facebook executives sharing
all of the new tools becoming available -- from sponsored stories
in mobile newsfeeds to display advertising upon logging out of the
social network.
What struck me as most interesting was the anticipated makeover
of Facebook Fan Pages -- where they now sport a style similar to
the recently revamped personal profile Timeline Pages....
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It's hard to
imagine but this is our 3rd consecutive year at #SXSW! And this
year we are making it a whole weekend of ExactTarget! We are
bringing a little of that Connections spirit down to Austin and
would love to hang out!
How to Get Connected with ExactTarget at SXSW:
Friday, March 9th 3:30pm
CST – SoLoMo Redefined Panel with Jeff
Rohrs
Our own Jeff Rohrs with Urban Airship
& Google
http://schedule.sxsw.com/2012/events/event_IAP12898
Saturday, March 10th – Building Mobile Audiences
at Thirty Thousand Feet
Jeff Rohrs and Friend of ET Morgan Stewart with
Urban
Airship Mobile Panel
Sunday,...
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Last week Facebook had its first ever conference just for
marketers, fMC. During the course of the day several exciting
announcements were made that will affect the way that brands do
business and engage with customers on Facebook. We know it
can be hard to keep up with the ever-evolving world of social media
so we put together this crash course on the upcoming
changes.
Lesson 1: Timeline For Pages
The new Timeline profile structure that rolled out to users
several months ago will now be available for brand Pages. Over the
new few weeks you can opt-in to update your page but by 3.30 all
Pages...
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The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat this Thursday and every Thursday from
11am-12pm ET, where we discuss emerging topics and trends from
across the interactive marketing world. The virtual coffee chat is
hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
During our upcoming #NexusCafe chat this week, we will discuss the
changes coming to Facebook for interactive marketers. Last week,
Facebook hosted...
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Following last week’s big announcements from Facebook’s first
marketing conference, Facebook releases another new feature.
Facebook Lists... and how sweet it is!
The social networking giant announced Thursday that users will
have the ability to organize group pages and public figures into
interest lists. Now listen, before you snap at me and say, "Kyle.
Come on. Users have always had the ability to create lists!" The
new list management feature allows them to group
pages instead of just friends.
The users can create customized news feeds filled with stories from
people like Martha Stewart or...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the interactive
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate. The person with the best tweets wins a Starbucks gift
card!
For our upcoming #NexusCafe chat this week, our featured guests
will be the folks from Crown Partners. The team will
join us to talk about how to...
Read More »
Thanks for the interest and excitement around the launch of
SocialEngage. Hundreds of CoTweet users have already signed
up for the free trial and are up and running. As we get
closer to the Feb. 15 sunset date of the free edition of CoTweet, I
wanted to answer some of the four most commonly asked questions
that have come up about the differences between CoTweet and
SocialEngage. Here’s a quick recap:
What happened to CoTweet?
SocialEngage is the Enterprise Edition of CoTweet with a bunch of
new features. We are sunsetting the free edition of CoTweet.
How is SocialEngage different from the...
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The last month has been very busy
getting former CoTweet Standard users up and running on their free
trial of SocialEngage. It's also been great to hear which features
of SocialEngage are of most value to former Standard users. Here
are the top 3 features we're getting feedback on from former
CoTweet Standard users:
-
Facebook page management. Teams can
collaborate on Facebook page management, publishing to the Wall and
managing inbound comments, and see both Twitter and Facebook in one
united stream.
-
Workgroups. Companies can form multiple
workgroups- based on a brand, a function, or a geographic...
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Each Thursday at
11am Eastern, marketers from around the world join the ExactTarget
Nexus partner ecosystem
on Twitter for a conversation about trends and campaign ideas
across the interactive marketing industry. We call the
virtual coffee chat the
Nexus Café.
A recent #NexusCafe chat explored mobile marketing campaigns trends
and technology. We featured two guests from ExactTarget team who
love everything mobile.
R.J. Talyor,
senior director of mobile products, has worked at ExactTarget for
more than 7 years and is focused on mobile campaign offerings.
Melinda
Krueger, senior marketing...
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