Features

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was  Joanna Milliken, Director Product Management for ExactTarget Email.  Joanna was one of ExactTarget's first employees and has contributed to building the organization and has served many roles throughout her tenure. She is passionate about email marketing and working with clients.  In the chat...

It’s been said that “knowledge is power”—and at ExactTarget, we couldn’t agree more. That’s why we’ve always taken product and industry training seriously in the ExactTarget Academy. After all, when you have the right tools and knowledge on how to use them, you can immediately begin implementing the right programs to take your campaigns to new heights. 

And when the opportunity to enhance your program comes along (right to your own city, in fact), WHY WAIT?

That’s why I’m so excited for the Solutions Workshops at our upcoming CONNECT Global Tour. On May 16, we’ll be headed to Sydney, Australia to...

Many of our clients have leveraged the ExactTarget partnership with the Adobe Digital Marketing Suite to create a foundation for driving relevant online marketing programs that positively impact their bottom-line. 

Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

During a recent #NexusCafe chat, we focused on email marketing tips that are often overlooked or missed. Our guest for the chat was Jody Freshwater, account director at MarketNet. Jody has spent many years working with ExactTarget for her client's interactive marketing campaigns. She has also volunteered help lead our 3sixty Live Dallas...

What is the difference between a Tab and a Fan Page? How is the Social Graph different from Open Graph? Marketers ask us these questions all the time and with help from folks at Facebook, we put together a Glossary to help you master the newest Facebook marketing concepts. We hope you find it useful!

Glossary

Actions and Action Response “AR”
There are a variety of actions within Facebook Ads or Pages including when a user clicks “Like”, “RSVP” or selects a custom action. Another way to think of actions is to think of the traditional “Call-to-Action” like click, call or download. AR stands for...

Hear Ye! Hear Ye! Who's ready for Facebook timeline going live today? Facebook is officially rolling out the Facebook Timeline to all pages who have yet to upgrade to the new design. A little fuzzy on what I'm talking about? That's fair. A couple of months have passed since the initial launch of the FB Timeline and other changes.

Let's take a look back. From our very own Katie Van Domelen:

The new Timeline profile structure that rolled out to users several months ago will now be available for brand Pages (as of today). Facebook has provided brands with a great resource on this new layout, but...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

For our upcoming #NexusCafe chat this week, our featured guest will be me, Elizabeth Music, Industry Marketing Manager, Retail here at ExactTarget. We...

ExactTarget now has a dedicated developer community at CODE@, and as the Product Manager of the community, I would like to invite you to stop by the site and take a look at all of the great things that we have to offer. 

ExactTarget now has a dedicated developer community features:

• Hundreds of active members, including ExactTarget engineers available to answer your questions
• An extensive library of code samples to use in your applications across several platforms and languages
• A single location to search through all our technical documentation and scenario guides

Remember what makes a community...

At their first fMC Facebook Marketing Summit the social network announced three core changes to their brand pages:

1. Timeline for Brand Pages
2. Revamped Advertising Structure
3. Direct Messaging and Upgraded Admin Capabilities

The last group of changes and important (behind TimeLine) is the addition of real-time analytics to Page Insights and direct messaging for branded pages.

That’s right. We now have direct messaging for Page admins. I think I speak for all brand managers,  we have been waiting for direct messaging on branded pages. But more importantly, Facebook also announced the addition of...

Last Wednesday in a packed house at the FMC, we learned new and exciting changes introduced to the way that brands can interact with Facebook users.  Facebook COO Sheryl Sandberg and VP of Product Chris Cox were among some of the other top Facebook executives sharing all of the new tools becoming available -- from sponsored stories in mobile newsfeeds to display advertising upon logging out of the social network.

What struck me as most interesting was the anticipated makeover of Facebook Fan Pages -- where they now sport a style similar to the recently revamped personal profile Timeline Pages....

It's hard to imagine but this is our 3rd consecutive year at #SXSW! And this year we are making it a whole weekend of ExactTarget! We are bringing a little of that Connections spirit down to Austin and would love to hang out! 

How to Get Connected with ExactTarget at SXSW: 

Friday, March 9th 3:30pm CST – SoLoMo Redefined Panel with Jeff Rohrs

Our own Jeff Rohrs with Urban Airship & Google 

http://schedule.sxsw.com/2012/events/event_IAP12898

Saturday, March 10th – Building Mobile Audiences at Thirty Thousand Feet

Jeff Rohrs and Friend of ET Morgan Stewart with Urban Airship Mobile Panel 

Sunday,...

Last week Facebook had its first ever conference just for marketers, fMC. During the course of the day several exciting announcements were made that will affect the way that brands do business and engage with customers on Facebook.  We know it can be hard to keep up with the ever-evolving world of social media so we put together this crash course on the upcoming changes.

Lesson 1: Timeline For Pages

The new Timeline profile structure that rolled out to users several months ago will now be available for brand Pages. Over the new few weeks you can opt-in to update your page but by 3.30 all Pages...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday  and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

During our upcoming #NexusCafe chat this week, we will discuss the changes coming to Facebook for interactive marketers. Last week, Facebook hosted...

Following last week’s big announcements from Facebook’s first marketing conference, Facebook releases another new feature. Facebook Lists... and how sweet it is!

The social networking giant announced Thursday that users will have the ability to organize group pages and public figures into interest lists. Now listen, before you snap at me and say, "Kyle. Come on. Users have always had the ability to create lists!" The new list management feature allows them to group pages instead of just friends. The users can create customized news feeds filled with stories from people like Martha Stewart or...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

For our upcoming #NexusCafe chat this week, our featured guests will be the folks from Crown Partners. The team will join us to talk about how to...

1. Facebook page management. Teams can collaborate on Facebook page management, publishing to the Wall and managing inbound comments, and see both Twitter and Facebook in one united stream.
2. Workgroups. Companies can form multiple workgroups- based on a brand, a function, or a geographic...