As a follow-up to the article I wrote for ClickZ the other day, I wanted to talk a bit more about the use of technology and the adoption of best practices in large B2B organizations.
My research for the ClickZ article looked at B2B companies on the Fortune 500* and their adoption of modern marketing tools. But when you look at the raw data, it becomes clear that there are three easy lessons for any B2B marketer.
Lesson 1: Technology is only the
beginning
When adopting radical new technologies, the technology itself is often only part of the story. The other part is a shift in thinking or action....
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STRATEGY
OVERVIEW:
We're beginning our new blog
post series of answering your follow-up questions on Canada's new
Anti-Spam Law (CASL). Today, I'll answer this question:
For financial institutions, is there always implied
consent provided the lead continues to be a
customer?
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
Facebook,
Twitter, Email and mobile continue to change the face of online
marketing. eMarketer Chief Executive Officer and
Co-founder Geoff Ramsey fueled the conversation to more than 3,000
global marketers during his recent Connections ’11 keynote
presentation.
The holidays are the time of year
when email marketing becomes a contact sport. Retailers are
notorious for cranking up the email volume during the holidays,
especially around Black Friday/Cyber Monday (the weekend after
Thanksgiving). Everyone knows that there's a delicate balance
between pushing a few more emails and burning out your list with
unsubscribes and complaints. So what can we do to accommodate
the extra emails, cut through the clutter that your competitors are
so inconsiderately creating, and keep our lists healthy?
Most
of you have either seen or read about 
Nearly every week, there's one piece of
snail mail I can almost bank (pun intended) on receiving--a letter
from one of my financial institutions (banks, credit card issuers,
investment brokers, etc.) enticing me to "go green" by opting-out
of print statements in favor of email statements.
