In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, Phil Szomszor of Firefly Communications shares his thoughts.
B2B Social Media Comes of Age
A recent eConsultancy survey found that 67% of marketing decision makers agreed that social media is integral to their marketing mix (and only 11% disagreed). But when I speak to B2B marketing and PR leaders, the received opinion is that social media is a “consumer...Read More »