Future Of Email Marketing

Non-incident site visitors are those that seek out your website and initiate the relationship. They are already engaged and motivated. You’ve got them on your site, now convert them. Since this is a delicate relationship between visitor and company, lets break it down in relationship terms. If Dr. Phil gave marketing advice:

Do…
1. Give them an easy to find place to sign-up for your newsletter. How is Prince Charming supposed to find his Cinderella if he doesn’t know to whom the glass slipper belongs?
 
2. Give away free stuff in exchange for visitors’ basic information. You don’t have to buy them dinner and a movie, but the equivalent of a box of chocolates for a friend would be nice.

3. Build a gradual relationship. Let the visitor dictate when you get that first kiss

4. Track the subscriber acquisition source. Measure what methods and Call To Actions are working and which ones to breakup with.

5. Honor permissions. If a visitor opts-in they expect to be able to opt-out without having to get a restraining order.


Don’t…
1. Use pop-ups asking visitors to sign-up. You don’t go into a bar and walk up to every person of the opposite sex asking them to marry you. Why would you expect to strike that kind of relationship with every visitor to your site?

2. Make the sign-up process long and detailed. Consider it a first date. You don’t reveal that your family is crazy until later down the road. Visitors aren’t going to give you all of their preferences up front.

3. Be so shallow. It may not be love at first sight for your visitor, but give them another way to stay in touch if they don’t want to sign-up for your email list right now. Visibly place social media icons at the top of your site so visitors can follow you on Facebook or Twitter.

4. Assume the visitor understands the full value to them if they sign-up for your emails. You have to show them you are willing to give more than you take before the visitor will open-up to you.

5. Smother your visitors. If you love someone, let them go. If it’s meant to be they will come back to you. The visitor may leave your site without clicking on any Call To Actions. Cheer up and work on winning them over the next time they come back.


Implement these tips and you will finally be able to take down your singles wanted ad from all those online dating websites because you will be in a happy relationship with your customers.

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