So you think you want to sell virtual goods for a living? First you have to understand what a virtual good is. According to Wikipedia, “Virtual goods are non-physical objects that are purchased and exchanged on the internet.” Pretty vague definition. As an example, most people thing of items in online games such as World of Warcraft and Second Life as the only virtual goods being exchanged. What about those virtual flowers you bought on Facebook and sent to your significant other? Or maybe it was a martini or beer glass you sent to your friends on Facebook to commemorate an unforgettable night out. According to eMarketer, the market for virtual goods is on the rise and will reach nearly $2.5 billion by 2013!
A great way for creators of virtual content to claim their piece of the pie is to market their masterpieces using Email and SMS text messages. For example, someone that regularly creates and sells backgrounds for Twitter can begin to amass a following. Why not allow customers to opt-in for a weekly, personalized email notifying them of newly released backgrounds that may be of interest to them based on previous purchases. This type of One to One Email Marketing campaign has a huge ROI compared to that of other traditional methods of advertising.
Maybe you create games or programs for the iPhone. You can send customers an SMS text message when you release new add-ons, updated versions, or products that are similar to something the customer already downloaded from you. Of course all of this can be automated, leaving you with more time to make amazing creations.
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