That is a familiar image, isn't it? The well-traveled, world-weary suitcase, littered with stickers from places visited from Alaska to Zimbabwe. The trusty suitcase that is lugged from state to state and country to country: it may be battered and bruised, but it serves its owner well as they globe-trot across the world.
I used to be envious of the owners of those suitcases. That image motivated me to have my own beat-up, decorated travel companion to visit far off places with.
I have been living outside of America for almost nine years now. I lived in Sydney, Australia for just under five years...
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eMarketer
writes, "GlobalWebIndex defines “active...
About
18 months ago, I 
Remember
that rather Orange stand at 
As email marketers in the US, we are all familiar
with local privacy laws like the CAN-SPAM Act. When it comes to
doing business outside of the US, do we know exactly what
guidelines we need to follow to avoid being fined for a violation
of privacy?
Email is
the foundation of online communication—after all, 94% of online
consumers are subscribers. When we look holistically at purchase
behaviors as they relate to marketing channels, we see that 45% of
German consumers have made a purchase as a direct result of a
marketing message they received via email. This statistic alone may
be enough to convince you of the importance of using email to drive
engagement and conversion. When analyzing the success of this
channel, however, there are a number of other factors to
consider.
Firstly, the independent UK watchdog, the
