Gina's Blog

Missed the Partner Summit at Connections? Find out about the launch of our new partner program, the ExactTarget Orange Partner Network!  

Date: Tuesday, December 4,...

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat ExactTarget Café.

Our guest for a recent #ETCafe chat was Peter Chase (@peterrchase), Executive Vice President at Scribe Software Corporation. During the chat Peter shared his insights into leveraging data to drive more successful campaigns. This was Peter’s and his team's first time on the chat and we had some amazing conversation!

Here's a recap from our...

Looking for the best parties at Dreamforce?  Then don't miss your chance to sign up for DETOUR- The Marketing Mixer of Dreamfoce!

Four Seasons — 757 Market Street San Francisco
September 20, 2012 7:00 pm

DETOUR takes you off the beaten path to an urban experience with a Dreamforce twist.

You’ll rub shoulders with top dogs in marketing and sales, all while enjoying decadent food, refreshing cocktails and the music of acclaimed live act, Eric Hutchinson.

Don't miss your chance to get on the guest list! Sign up to attend!

Don’t miss this opportunity to attend Dreamforce—in style!  ENTER NOW to win...

Watch how Adobe and ExactTarget integrate, and with the help of Acceleration come together to create a partnership that benefits customers such as Celebrity Cruises and Room&Board.

"When clients are using the adobe digital marketing suite together with ExactTarget’s Interactive Marketing Hub.  What they are able to do is better identify a right target audience to engage with for a marketing campaign.  Its a complete full loop circle that really allows marketers to identify an audience, target them with very relevant messaging then come back in and optimize every experience and touch point that...

Are you ready for another epic Dreamforce event? Coated in orange, ExactTarget Silver sponsor booth (#1514) will be a destination for attendees to learn about cross channel interactive marketing best practices. This year we are excited to offer the ultimate Dreamforce experience giveaway!  We will be announcing the winner by Sept 17^th.

Don’t miss this opportunity to attend one of the premier cloud computing industry events of the year—in style!  ENTER NOW to win the Ultimate Dreamforce Experience giveaway, including:

• iPad (or $500 Best Buy Gift card)
•  $100 Starbucks Gift Card
• $1,000 American...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat theNexus Café.

Our guest this week was Anna Cole, eCommerce Business Manager from Carhartt.  Anna helped us create a use case earlier this year around how Carhartt has leveraged ExactTarget's integration with Adobe Sitecatalyst via Adobe Genesis to generate a 3x higher click-through rate.  The success in the integration  inspired last weeks chat on "Sending...

The ExactTarget team invites you to participate in our #NexusCafe twitter chat this Thursday  and every Thursday from 11 a.m. - 12 p.m. EST, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

Our guest this week is Anna Cole, eCommerce Business Manager from Carhartt.  Anna helped us create a use c...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Q1.  @ETNexus: When are...

In June ExactTarget will be at 4 Cloudforce events!  We have been an AppExchange partner for over 6 years and have 1200+ clients who use the ExactTarget for Salesforce.com integration to manage and send personalized email communications to their prospects and customers and get close-looped reporting on the performance of their campaigns.

Join ExactTarget at:

Cloudforce Toronto Jun 6, 2012 | Allstream Centre | Toronto, Canada

• ​ Keynote with special guests from leading companies
•  12 specialized breakout sessions
• 50+ live demos of the latest technologies
•  Networking with 1,000+ peers and experts
• Con...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

Our guest for a recent #NexusCafe chat was iGoDigital, the leading provider of personalization services that guide smarter retail. In the chat we discussed current practices and the benefits of implementing Product Reccomendations into your marketing strategy.  Here is a summary of our chat:

@ETNexus Q1 What brand gives you the most...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

In this weeks #NexusCafe chat we discussed the good, the bad and the latest trends that exist with mobile photos and social sharing. On the right is a picture of Amanda Berkey and I hosting the chat -- post Amanda being consumed by the chat and spilling coffee.  It might be because I am an instagram and pinterest fanatic, but this was...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

With Facebooks recent purchase of Instagram we're excited to discuss the hot topic of mobile images and social sharing. Join the Nexus team...

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

We're excited to host Rachel Modiano, Director of Marketingt for iGoDigital, the leading provider of personalization services that guide...

Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

        
Salesforce and American Data Company will discuss Success in the Social Enterprise, and explore how mobile devices are accelerating and amplifying the social message. We’ll share insights from our 2012 Channel Preference Survey highlighting what motivates consumers to use specific communication channels,...