Monday, December 5, 2011
- Strategy: Yesterday's approach to campaign management—plan, design, build, execute, wait, and measure—is no longer effective in today's real-time marketing environment.
- Technology: In today's interactive campaign environment, data is king.
- Operations: Today's marketing programs must be more nimble, more relevant, and more responsive.
- Interactions: Marketers today are tasked with acquiring customers, onboarding them, converting them into paying customers, growing the relationship to keep them loyal, and reengaging "at-risk" customers.
To learn more about your interactive marketing program take The Marketing Advisor survey survey and receive instant feedback on where your skills fall. You can also check out Eric Hanon's blog post, Interactive Campaign Management is Here, on how to get started with campaigns in the Interactive Marketing Hub.