In today’s real-time world you need a solid plan to drive engagement and deliver results from your interactive marketing program. It’s essential to leverage your customer data to effectively and efficiently target your communications and increase your return on marketing investment. To help you assess your current level of marketing, ExactTarget has launched The Marketing Advisor™, a new interactive tool that provides a quick and insightful assessment of your marketing program. Shortly after taking the survey you will receive an email with an analysis of each dimension of your program, along with tips for leveraging your strengths and meeting your challenges.
The Marketing Advisor evaluates your interactive marketing program on four interdependent dimensions:
- Strategy: Yesterday's approach to campaign management—plan, design, build, execute, wait, and measure—is no longer effective in today's real-time marketing environment.
- Technology: In today's interactive campaign environment, data is king.
- Operations: Today's marketing programs must be more nimble, more relevant, and more responsive.
- Interactions: Marketers today are tasked with acquiring customers, onboarding them, converting them into paying customers, growing the relationship to keep them loyal, and reengaging "at-risk" customers.
To learn more about your interactive marketing program take The Marketing Advisor survey survey and receive instant feedback on where your skills fall. You can also check out Eric Hanon's blog post, Interactive Campaign Management is Here, on how to get started with campaigns in the Interactive Marketing Hub.
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