Thursday, May 10, 2012
The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!
We're excited to host Rachel Modiano, Director of Marketingt for iGoDigital, the leading provider of personalization services that guide smarter retail. Rachel is responsible for driving the company’s overall marketing strategy, brand management, corporate communication, message generation, campaign creation, event marketing, and social media strategy. This week we will discussing Product recommendations. Here is a preview of the questions that we'll discuss:
Q1 What brand gives you the most personalized user experience?
Q2 Have you ever interacted with Product recommendations while shopping an ecommerce site? Who do you think does it best and why?
Q3 What innovative things do you do with your emails? Are you leveraging personalization or user behavior in there? If so, Do you notice a difference in conversion or open rates for personalized campaigns vs. general campaigns?
Q4 What's your brand segmentation strategy
Q5 Have you created any unique segments that have driven additional revenue?
Q6 What tools is your brand using to collect user data or behavioral data and leveraging it in your marketing campaigns?
We hope to see you on the chat!