The ExactTarget team invites you to participate in our #NexusCafeTwitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. EST, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the#NexusCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!Our guest this week is Lindsay Siovaila, Interactive Designer at ExactTarget. Lindsay is part designer, part developer, and works on a wide range of projects for ExactTarget's Marketing department including email design, web design, and branding. We look forward to hearing his thoughts on strategy and hearing from you!
Here's the list of questions that we'll discuss during the chat:
Q1:Do you think about mobile when sending emails now?
Q2: What bothers you about mobile emails that you’ve seen?
Q3: What steps have you made to optimize your emails for mobile?
Q4: Do you take advantage of smartphone features in mobile emails (click-to-call, mobile search, mobile Apps/push)?
Q5: What suggestions do you have for making content more digestible on mobile?
Q6: What is your mobile audience looking like vs. people viewing emails on desktop clients?
Q7: What are some call-to-action best practices for touch devices – size, shape?
Q8:Do you create one email for both mobile and desktop, or two designs?
Hope to see you on the chat!
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