Friday, August 3, 2012
Each Thursday at 11 a.m. EDT, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the Nexus Café.
Q1. @ETNexus: When are the times that you discover you need some inspiration? How do you know?
- @omgitsonlyalex When patterns are appearing in your work, mix it up and keep it fresh
- @erikaroe When I feel stuck on a plateau, I know I need some inspiration. There's always plenty in the email community!
- @coskier When I can't think of what to test, or I see the calendar so full I don't feel I have time to think.
Q2. @ETNexus:Do you have any surprising sources of marketing inspiration to share?
- @Candicelyn I love blogs, Pinterest, Facebook and Twitter for inspiration from friends and professionals
- @coskier Sadly, there are more examples of what NOT to do. But I do get ideas from the #OnlyInfluencers list. And the @RetailEmailBlog provides a nice summary of what some companies are trying. It's a good place to start.
- @amandaberkey Sounds cheesy, but I'm always inspired by our @ExactTargetclients and partners when we chat at user community meetings. Fun!
- @kkestler I get a lot of inspiration from @jaybaer and everyone who contributes to Convince & Convert.
- @isimma TED talks are always a great way for me to find inspiration - personally and professionally. I Watch 1 every morning.
Q3. @ETNexus :Who do you admire and turn to for inspiration?
- @jbromwell A3 Coworkers, Leaders, Old Bosses, Mentors, Clients, Interns, 3sixtyLive community
- @neboweb Our CEO @wbeaster likes to use an awesome Muhammad Ali quote...
- @amandaberkey A3: I'm inspired by so many of our 3sixty Live user community and #NexusCafe contributors. It's amazing to write the blog recaps too!
- @myahr Love the blogs by @joshlinkner. They're encouraging and always give something to think about. I wish everyone read them.
- @emailrocks A3: Admire leaders who exhibit integrity and humility and smart people in general
- @Hamerstadt A3: I find chats with @Exacttarget partners inspiring - @Adobe @Salesforce @Microsoft and so much more!
Q4. @ETNexus: Here's a good question for you! How do you inspire colleagues to try something new and different?
- @myahr Q4 Simple - take away the risk of failure. Don't punish for mistakes but learn from them.
- @justintiell ! A4 - Show them the amazing benefits with excitement and enthusiasm, and of course keep it simple.
- @isimma A4 Setting/Achieving goals. We hold each other accountable for goals. Once goal's complete it inspires all of us to keep going.
- @lizsingleton A4: By sharing credit and triumphs as well as disappointments. Giving people a vested interest and diminishing fear
Q5. @ETNexus: LOTS of shared inspiration here! After learning something new and ready 2 apply, how do u convince the team to take a chance?
- @justintiell A5 Giving people a safe environment to try things is always a good thing.
- @amandaberkey A5: Surrounding yourself with inspirational people is really motivating. 3sixty Live communities share use cases to "sell" ideas.
- @isimma One of my fav @TED talks. How Great Leaders Inspire Action: http://t.co/fPSlFzMO
- @neboweb Tell them getting a "no" from a client is a good thing! If you don't get any resistance, you're not pushing hard enough
- @ryanleecox A5: Layout how/why it could work and how/what you'll do if it doesn't. Diminish the fear. or more simply, showcase examples of when it's worked for other companies. Proof case = can't argue with.
- @coskier A5: Make trying new things be a 'normal' part of the culture. Takes time, but is worth it.
Q6. @ETNexus: Do you recognize specific clients or advocates for their inspirational contribution to your brand? If so, how?
- @ryanleecox A6: Features on website, email marketing series, video (YouTube) are all what I'd consider #musts.
- @justintiell A6: We try and give @rootlearning fans a pedestal to talk about their experiences. We have created some videos from testimonials.
- @gina_mueller We recognize and thank them with some fun orange swag! I've currently been sending mice. http://t.co/6Nkziptg
Q7. @ETNexus: We've touched on this question earlier, but have you ever had a mentor or mentee? What did you learn?
- @ryanleecox A7: Yes. And if you don't, you're not doing something right. @ShellyKramer @SarahRobinson are two of my current. I owe them x2. You should never be the smartest 'you' that you can be. Mentor's are people that push you and want to see you succeed.
- @jvanrijn A7 Many people to learn from in online marketing. But the trick is to un-learn from them too
- @amandaberkey A7: I hold on to advice from my mentors for later. I try to apply those tidbits all the time. Keep on learning...
- @isimma A7 I'm in the market for a mentor. Though I have a group of peers I meet w/ monthly for goal setting/best practice sharing