Friday, August 24, 2012
Watch how Adobe and ExactTarget integrate, and with the help of Acceleration come together to create a partnership that benefits customers such as Celebrity Cruises and Room&Board.
"When clients are using the adobe digital marketing suite together with ExactTarget’s Interactive Marketing Hub. What they are able to do is better identify a right target audience to engage with for a marketing campaign. Its a complete full loop circle that really allows marketers to identify an audience, target them with very relevant messaging then come back in and optimize every experience and touch point that they go forward with."
Scott Roth, Sr. Director Global Partner Marketing, ExactTarget
Chris Parkin, Director, Genesis Solutions Adobe
Lee-Ann Vermaak, VP of Strategic Services, Acceleration
Brian Powll, AVP Marketing, Celebrity Crusies
John Schroeder, Director of Business Intelligence, Room&Board
ExactTarget + Adobe Integration
With the ExactTarget + Adobe Integration, you can finally target subscriber audiences that were formerly untapped. You’ll be able to deliver timely, relevant messages to these market segments, resulting in new revenue opportunities and increased conversions. And ExactTarget + Adobe makes it easy to automatically synchronize your important subscriber data so that you can achieve closed-loop reporting and remarketing. This powerful marketing mix will forever change the way you think about digital communications—and your ROI.
Want more? You can read about other ExactTarget + Adobe Success stories here! Or watch our latest webinar Get Personal: Build Better Consumer-Centric Marketing with ExactTarget, Adobe Digital Marketing Suite & Acceleration and here Brian Powell's from Celebrity Cruises story.