It’s been said that “knowledge is power”—and at ExactTarget, we
couldn’t agree more. That’s why we’ve always taken product and
industry training seriously in the ExactTarget Academy. After all,
when you have the right tools and knowledge on how to use them, you
can immediately begin implementing the right programs to
take your campaigns to new heights.
And when the opportunity to enhance your program comes
along (right to your own city, in fact), WHY WAIT?
That’s why I’m so excited for the Solutions Workshops at our
upcoming CONNECT Global
Tour. On May 16, we’ll be headed to Sydney,
Australia to...
Read More »
They say that “two is better than one.” But when it
comes to interactive marketing, I’d have to disagree.
I think that ONE is better than two.
We’ve all heard that siloed marketing is
unsustainable and a thing of the past—if you keep your interactive
marketing data separate from your social, website, point of sale,
and other customer data,providing a cohesive brand experience for
the end consumer seems further and further away. After all, your
customers don’t silo their interactionswith your brand—why should
you?
So, how can you unsilo your marketing and start
functioning as ONE cohesive unit?
Sta...
Read More »
A couple weeks ago, the ExactTarget Documentation Department
presented the second annual Documentation Awards. These awards
recognize ExactTarget employees and clients who have gone above and
beyond in their efforts to make ExactTarget's documentation
offerings better for everyone.
So, today I'd like to recognize the winners of the 2011
Documentation Awards:
First up, we'd like to honor
Tammy Hughes of the Global Support organization.
Like many in the Global Support organization, Tammy is active in
cluing the documentation team in when something in the
documentation is unclear or incorrect, but...
Read More »
Connections
UK came to a close 3 weeks ago, and as my third Connections event,
I’m continually amazed by the content and sophistication of
marketers across the globe. It was a true highlight to bring the
world’s largest interactive marketing conference to London!
To recap the event, Jimmy Wales inspired us with the power of one
idea by introducing community based technology. We also experienced
the power of education through practical application of best
practices through 15 different breakout sessions led by clients and
partners.
In case you missed the event, feel free to join
the conversation...
Read More »
With over 50 breakout
sessions during Connections 2011, interactive marketers had access to
hundreds of actionable ideas, proven strategies and success stories
in every room. One of the highlights for me was a session that
examined international email marketing campaigns.
Here are five of the great ideas fellow marketers shared with their
peers.
1. Make training easy. Sean Mattson of
Hitachi Data Systems stressed that robust
training is a key. When rolling out a global email marketing
initiative, Mattson found the best training tool was to create
short video clips to build a robust library...
Read More »
Many
organizations don’t fit squarely into a B2B or B2C bucket. More
often, companies have multiple marketing teams, divisions or
business units that focus on different marketing and sales
objectives. One team may manage vendor or partner relationships;
another drives online sales; while yet another supports a lengthy
direct sales cycle.
We are in the midst of a transformational shift in the Revenue
Performance Management market whereby:
- The buying process has changed; customers now touch dozens of
online and offline information sources before they ever talk to a
sales representative or buy...
Read More »
Earlier today we
announced our acquisition of Frontier Digital in Sao
Paulo, Brazil, marking our entry into Latin America. The
acquisition provides incredible opportunity to bring the power of
ExactTarget to a fast growing region of the world and brings the
best minds in Brazil’s interactive marketing industry to the
ExactTarget team.
Edson Barbieri, cofounder and CEO of Frontier
Digital, will lead our efforts in the region as Managing Director,
ExactTarget Brazil. Edson is a veteran Brazilian marketer who
has helped define interactive marketing in the region and has led
Frontier Digital to...
Read More »
Connections Countdown – T minus 33
Days
One
of my colleagues asked me about the draw of Connections 2011 and why it
presents such a unique opportunity for interactive marketers to
attend. Great question...and here's my response. When things are
moving 100mph in your day job, it's easy to get lost in the
everyday shuffle of production and strategy in your own world. But
the time you stop and get out and have an experience- work related
or other- gives you a new perspective, new ideas and renewed energy
to tackle you biggest interactive marketing challenges. Now give
that breather a shot of...
Read More »
One of the key focuses of the Interactive Marketing Hub (IMH) is
User Experience. Part of a great User Experience is to make sure
that every task that our customers perform in our system can be
done as easily and efficiently as possible. This requires a deep
understanding of what our customers need to do and the problems
they are trying to solve. One of the best ways for us to gain this
understanding is for you to tell us. We need customer feedback and
have many ways for you to share your opinion: 3sixty (Ideas,
Forums, Questions), Contacting us directly (24x7 Global Services
and Premium...
Read More »
With our most recent product
enhancements -- including the Interactive Marketing Hub™, Audience
Builder, A/B Testing, Inbox Tools powered by Return Path, and
Global SMS and API -- we've made it easier than ever for marketers
to achieve spectacular business results. The release includes
functionallity in all of the follwing areas:
- IMH Beta 2
- Campaigns
- Automation Studio
- Drag 'n Drop Interface
- Massive Parallel Processing
- Real-Time Counts
- Real-Time A/B Testing
- Inbox Tools
- Email Usability Enhancements
- Facebook Content Manager
- Mobile Apps
- Security Enhancements
- SMS API
- Global SMS
To learn more about this...
Read More »
Every
conversation, every interaction you have with a customer—whether on
Twitter, Facebook, Email, or SMS—is a building block to the way the
customer will ultimately view and talk about your brand. Yet
marketers continue to store the data they gather in separate,
siloed locations. It’s through a solid framework of Strategy,
Technology, and Operations that marketers can finally break down
channel barriers and fuel the digital dialogue. It’s time to join
the real-time conversation. It’s time to get
unsiloed.
There are three steps that any marketer can follow to unsilo their
organization:
- Strategy...
Read More »
Every Monday,
inside the ExactTarget Global Technology Center, the Product Team
meets in a series of weekly meetings to review current status of
all product innovation. If you're not on the Product Team, you
don't get to see any of that progress until the products are
complete and ready to launch. Not anymore!
As a way to get the word out--in real-time--about the product
development, Beta feedback and overall launch plan for the
Interactive Marketing Hub, I'll be working with the Product
Management and Product Marketing teams to get you behind the scenes
as we develop these products. Finally,...
Read More »
Crazy about Social Media? Constantly finding yourself on
Twitter, Facebook, and other social networks? Don't just wait to
see what comes next from this emerging interactive channel—be part
of the team that makes it happen! Join ExactTarget's Social Media
Lab and work with the CoTweet team at the forefront of the social
media revolution, defining the way brands all around the world
build relationships with their customers via social networks.
CoTweet's proven business model and market-leading solutions
allows us to maintain our early leadership position in the social
media space, constantly...
Read More »
Since the launch of the
Interactive Marketing Hub at Connections 10, we’ve had tons of
questions sent in from customers who want to start using it to
manage the real-time web. We’re thrilled with the interest,
and your questions. To get some of them answered now, the
Product Marketing team here at ExactTarget will be posting some
“Get Real” blogs and tweets during the Beta program. . .if you have
any others, just send them to hub@exacttarget.com and we’ll get
them answered as well.
During some of the product demos,
I’ve received some good questions about Enterprise
functionality. Here are a...
Read More »
Today
is an incredibly exciting day for me because we
officially unveiled our new global partner
ecosystem,
Nexus! After a ridiculous amount
of late nights, good ideas, bad ideas, and everything else under
the sun it feels so good to have Nexus out in the wild for people
to see and experience. When launching anything, for me there is
always an enormous amount of anxiety in thinking about how others
will react and respond and today's event isn't any different.
What's different this time for me, is that the concept that sits
behind Nexus is not new or something we're trying to create,...
Read More »
Earlier today we
announced that we have acquired mPath Global in
Australia, giving us an incredible foundation to serve our more
than 150 clients throughout Australia and the Asia Pacific region.
By acquiring mPath, we will enter the market with a tremendous base
of customers and the opportunity to introduce marketers across the
region to an entirely new approach to interactive marketing.
At the helm of our new Australia operation will be a familiar face
to the ExactTarget family. Chris Gartlan, CEO and founder of mPath,
will lead our efforts as the managing director of ExactTarget
Australia...
Read More »
Design is the visual component of brand voice. Thus, the way you
design your emails and present your messages is the way subscribers
will perceive your brand. Are they seeing you the way you want them
to?
Chances are, there are some aspects
of your interactive design that you’d like to improve in. Is it
designing for beyond the inbox? Changing the way you think about
email marketing design? The future of email design? Whatever it is,
we’ve got you covered.
In our three-part Design
Toolkit, get 20 actionable tips for improving the design of
your interactive communications – and increasing...
Read More »
An
Interview with Clint Wilson, Founder of Cazoomi Technology
Earlier this month I had the
opportunity to sit down and chat with Clint Wilson, the founder of
Cazoomi Technology. We
discussed a number of topics including the role his company is
taking to drive technology integrations and knock down the silos of
data that exist in many organizations
today. Clint has a passion for bringing
technology and people together which is why he founded
Cazoomi. Through Cazoomi, Clint provides a network
of technology and services providers to help organizations solve
wide array of their business...
Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat this Thursday and every Thursday from 11 a.m. -
12 p.m. ET, where we discuss emerging topics and trends from across
the interactive marketing world. The virtual coffee chat is hosted
directly on Twitter, hosted by 
Each week, marketers from around the
world join the ExactTarget Nexus partner ecosystemon
Twitter for a conversation about trends and best practices in the
interactive marketing industry. We call the virtual coffee
chat the Nexus Café.
Powered by Compendium