Recently ExactTarget participated as a platinum sponsor at the 2012 Mobile Marketing Association (MMA) Forum in New York City. Joined by fellow leaders throughout the mobile industry, ExactTarget partnered with the MMA to deliver a week full of fresh case studies, emerging mobile technology and more.
During the second day of the event, ExactTarget took to the stage to share cross-channel market research findings and SMS client success stories. Included within these client success stories was that of Vegas.com, the official travel site of Las Vegas for flights, hotel bookings and more. In an effort to increase traffic to their mobile commerce site m.vegas.com and lift sales, Vegas.com uses outbound SMS powered by ExactTarget to deliver mobile site links to on-the-go consumers. Interested in what a refined mobile commerce site looks like? Turn on your phone now and take a peek at m.vegas.com.
Other ExactTarget events at the MMA Forum included case study overviews from digital agency C.TRAC and a private rooftop concert by Vanessa Carlton!
MobileConnect Feature: Text Abbrevivation
Sometimes fitting your SMS message into 160 characters or less can be tough, especially when trying to include a link. Thankfully ExactTarget MobileConnect makes it easy for marketers to meet this industry character count limit by providing standard tools such as text abbreviation (e.g. please > pls, thanks > thx) and URL shortening.
Learn more about how you can start your own mobile campaign today by downloading ExactTarget's new Field Guide to Mobile Messaging!
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