A recent article by Allie Freeland, "Four Lessons Marketers Can Learn From Yoga," elegantly outlines how yoga concepts like simplicity, small gestures of kindness and a clean mental state apply to marketing. As a yoga enthusiast, I found the piece very insightful and thought of even more lessons we marketers can learn from the ancient art.
1.
Find your center
A central tenet of yoga, "finding your center" typically means an
awareness and acceptance of yourself - your mental state, your
body, your being. In marketing, this translates to a sense of
realism about the nature of your organization....
At
ExactTarget, client feedback plays a vital role in how we make
decisions every day. So far in 2013, via our Client Success
Surveys, we've listened to what clients have said about everything
from our brand to our products to our teams. We make it a priority
to share this valuable information across our organization, so we
can take action and address suggestions.
The Harvard Business Review recently
posted an article called "
When
your birthday rolls around, you may get as many well wishes from
companies as from friends and family these days! Birthday emails
can drive great results, but since more and more organizations send
these 
The
Thank-a-Thon worked just like it sounds: a drive to call clients
and thank them for their partnership. Additionally, we targeted
contacts who had not yet taken the Client Success Survey we had
recently sent and asked for their time to complete it.
Forrester
Research, Inc.'s January 2013 report entitled, "
We partnered with with Disposal Alternatives Organization (DAO) to
organize a free drop-off recycling site in the parking lot of our
Gibson Building in downtown Indianapolis. In drive-through fashion,
over 40 ExactTarget employees brought in a wide range of
recycleable items - from electronics to leftover paints -...
On
July 16th, the members of ExactTarget’s 
