I am very proud to announce the launch of ExactTarget 101! It's a free, self-guided learning program on 3sixty, the exclusive online community for ExactTarget customers. Whether you’re just getting started with ExactTarget or looking to refine your skills, ExactTarget 101 walks you through the essentials of the ExactTarget email application. You’ll also “meet” several of our prominent thought leaders and read their words of wisdom.
ExactTarget 101 combines our helpful tutorials and insightful resources into an easy-to-navigate pathway, broken down into eight topics:
ExactTarget 101 combines our helpful tutorials and insightful resources into an easy-to-navigate pathway, broken down into eight topics:
The Big Picture – Just getting started with email marketing? This page provides a framework for integrating email as the cornerstone of your 1 to 1 marketing strategy.
Set Up Your Account – Learn how to get your ExactTarget account up and running. If you need to update your settings or add a user, this page tells you how.
Import Data Into ExactTarget - One of the first major steps in using ExactTarget's application is importing subscriber data in your account.
Create an Email - This page walks you through the email creation process. It includes everything from uploading your images to designing the content of the email.
Set Up Your Account – Learn how to get your ExactTarget account up and running. If you need to update your settings or add a user, this page tells you how.
Import Data Into ExactTarget - One of the first major steps in using ExactTarget's application is importing subscriber data in your account.
Create an Email - This page walks you through the email creation process. It includes everything from uploading your images to designing the content of the email.
Send an Email – Testing your email's content and deliverability prior to sending to actual subscribers is essential for achieving the marketing results you want. When all systems are go, send away!
Track an Email – You can get instant feedback on your email’s performance from the application’s Tracking tab. Use this data to optimize future email sends.
Beyond the basics – Ready to step up to some of the application's more advanced capabilities? Here are the additional tutorials and resources you need to take your email marketing to the next level.
Best Practices – Here’s a list of email marketing best practices that will help you get the most out of your efforts, from list growth tactics to optimizing your email design.
ExactTarget 101 is a direct result of feedback from our customers. We listened to what we heard because here at ExactTarget, we believe that our customers’ success is our success. Please take a moment to check out this new guide – we would love to hear what you think! Email your questions, comments, or suggestions to us at 3sixty@exacttarget.com.
Comments for Get Started with ExactTarget 101!
blog comments powered by Disqus