Hospitality And Travel Marketing

Avoid Repetitve Stress Injury - Automate!

Posted by: Jeff Middlesworth
Tuesday, November 15, 2011

doing more with less marketing automation

With the right marketing automation solution, you can automate both simple and complex marketing activities with just a few clicks from one-off to batch messaging, data movements, integrations, and report delivery.

No matter what your industry, marketing automation can simplify repetitive marketing tasks and drive more sophisticated uses of your customer data. For example:

Financial services: Back-end operations like account statements, low-balance alerts, and lifecycle marketing campaigns
Technology: Subscription renewal programs, interactive account reminders, and product updates
Manufacturing:...

Get Your Travel Email to Take Off - 3 Ways to Add Relevance

Posted by: Lisa Trifone
Monday, August 23, 2010

If there’s one word successful email marketers live by, it’s relevance. And there’s perhaps no industry more closely tied to relevance than travel and tourism email marketing. When you’re the vehicle a subscriber chooses to use to plan their getaway, it’s not just about knowing who they are - it’s about using that knowledge to ensure each communication speaks directly to the subscriber.

If you’re in the hospitality and tourism email marketing space and are looking to get started (or revamp) your programs, here are a few quick steps you can take to make it happen:

Practice an Open Boarding Policy ...

Travel Alert! - Upgrade your Travel and Hospitality Marketing Strategy to First Class

Posted by: Kristeen Hudson
Friday, July 23, 2010

We know the travel and hospitality industry is competitive. That’s why we’ve put together industry-proven ideas on ways to bring more travelers to your site, drive online transactions, and grow your business in our new Travel Marketing Services Whitepaper.

It’s always been important to send relevant messaging to your customers and prospects. What’s new in today’s landscape, though, is the amount of subscriber data that marketers can use to create personalized, effective one-to-one travel email marketing.

Watch your Hospitality And Travel Marketing program take flight as we teach you how to: