160 B2C Welcome Email Campaigns Analyzed #Infographic

By Kyle Lacy
Wednesday, May 1, 2013

In our research involving more than 160 B2C brands--including retailers restaurants, manufacturers, travel and hospitality, and nonprofits--ExactTarget found that most B2C marketers send welcome emails to their new subscribers. Other interesting takeaways and opportunities are highlighted within the infographic below.

Welcome Email Usage

Nearly 81% of B2C marketers send welcome emails to their new subscribers
Nearly 87% of retail companies send welcome emails to new subscribers
By comparison, only 70% of non-retail companies sent welcome emails

Welcome Email Series

A quarter of B2C marketers send a...

SMS: The Power of On-Demand Marketing

By Melinda Krueger
Wednesday, April 17, 2013

When Seth Godin introduced the concept of permission marketing in 1999, it was a big idea: ask customers to accept marketing messages from you. Looking at the best uses of mobile, I believe we are at a new crossroads; one where customers request marketing messages.

Never forget that digital messages rendered on mobile devices are personal and intrusive. On the Advertising Aggravation Continuum (shown below), they are most comparable to telemarketing. We all know what happened to that traditional marketing channel and the impact on brands that abused it.

In the middle of the continuum, people...

Connections 2012 Day 2 Recap

By Amanda Leet
Wednesday, October 17, 2012

Breakout Day Was Phenomenal!

There’s no doubt about it—Day 2 of Connections filled the JW Marriott with an energy that can only be described as ORANGE!

With more than 8 educational tracks, 40+ breakout sessions covering topics from design to data management, and Forrester CEO George Colony’s insightful morning breakout presentation, Four Technology Thunderstorms, marketers of all backgrounds and industries were able to connect, engage, and inspire one another.

Plus, we kicked off our Industry Meet-ups for the first time in Connections history. With dozens of marketing professionals from various...

New This Year at Connections: Industry Meet-ups

By Shawn Herring
Monday, October 8, 2012

What’s the last big must-go session at Connections before cocktails and the Fray? New this year—Industry Meet-ups! On Wednesday, October 17^th from 4:30 – 5:25pm you can connect with other marketers in YOUR industry. You can discuss common challenges and best practices with other interactive marketers in your space. We’ll host meet-up sessions for each of the following groups:

Financial Services – Third Floor – Grand Ballroom 2
Retail and eCommerce – Third Floor – Grand Ballroom 3 & 4
Travel and Hospitality – Third Floor – Grand Ballroom 7 & 8
Technology and Manufacturing – Third Floor – Grand...

Avoid Repetitve Stress Injury - Automate!

By Jeff Middlesworth
Tuesday, November 15, 2011

doing more with less marketing automation

With the right marketing automation solution, you can automate both simple and complex marketing activities with just a few clicks from one-off to batch messaging, data movements, integrations, and report delivery.

No matter what your industry, marketing automation can simplify repetitive marketing tasks and drive more sophisticated uses of your customer data. For example:

Financial services: Back-end operations like account statements, low-balance alerts, and lifecycle marketing campaigns
Technology: Subscription renewal programs, interactive account reminders, and product updates
Manufacturing:...

5 Reasons to Attend Connections 2010 (Like you need a reason…)

By Stefanie Jansen
Monday, August 30, 2010

Why am I excited for Connections 2010? Well, for one, I’ve never been to Connections before. (pause for gasps) I know, I know – it’s the largest interactive marketing conference in the world! It might also be because the first day of Connections is my birthday. (Go ahead, write it down.) But my being a Connections first-timer is probably the biggest reason why I’m so pumped. Here’s why you should get excited too:

5. Volunteer Day – NEW!

Before you start fueling the conversation, you can join in powering the communitytoo. With so many of our friends in town (i.e. you), we couldn't think of a...Read More »

Get Your Travel Email to Take Off - 3 Ways to Add Relevance

By Lisa Trifone
Monday, August 23, 2010

If there’s one word successful email marketers live by, it’s relevance. And there’s perhaps no industry more closely tied to relevance than travel and tourism email marketing. When you’re the vehicle a subscriber chooses to use to plan their getaway, it’s not just about knowing who they are - it’s about using that knowledge to ensure each communication speaks directly to the subscriber.

Travel Email Marketing If you’re in the hospitality and tourism email marketing space and are looking to get started (or revamp) your programs, here are a few quick steps you can take to make it happen:

Practice an Open Boarding Policy ...

Travel Alert! - Upgrade your Travel and Hospitality Marketing Strategy to First Class

By Kristeen Hudson
Friday, July 23, 2010

We know the travel and hospitality industry is competitive. That’s why we’ve put together industry-proven ideas on ways to bring more travelers to your site, drive online transactions, and grow your business in our new Travel Marketing Services Whitepaper.

It’s always been important to send relevant messaging to your customers and prospects. What’s new in today’s landscape, though, is the amount of subscriber data that marketers can use to create personalized, effective one-to-one travel email marketing.

Watch your Hospitality And Travel Marketing program take flight as we teach you how to:

Conve...

The 7 Secrets to Recovering Abandoned Shopping Carts

By Joel Book
Monday, February 8, 2010

On Tuesday. February 16^th, I have the pleasure of co-hosting a webinar that will tackle the problem of shopping cart abandonment. The webinar is titled, “The 7 Secrets to Recovering Abandoned Shopping Carts,” and will cover the strategy and technology required to implement an effective shopping cart abandonment solution.

If you’re an online marketer, and shopping cart abandonment is a recurring problem, I highly recommend you register to attend this webinar! Joining me to co-host this webinar will be Charles Nicholls, Founder and Chief Strategy Officer of SeeWhy. What’s great about this...Read More »

Email Marketing in the Snow

By Amanda Cross
Wednesday, January 28, 2009

For you readers in warm locations, you are truly missing out today. Indiana, like I guess we won't be cooking out today.

the rest of the eastern third of the country, is enjoying a fluffy blanket of the white stuff. There's at least six inches of snow in my yard and--more importantly--on my cul-de-sac, which is not serviced by the city's plow services.

Once we can find a contractor to get out here and plow the place, we'll be able to escape the neighborhood. But the contractors are all cold and exhausted and rightfully focusing on more important things like hospitals and people who will pay them more. So in the meantime, I work from...Read More »

Hospitality Marketing Services

160 B2C Welcome Email Campaigns Analyzed #Infographic

SMS: The Power of On-Demand Marketing

Connections 2012 Day 2 Recap

Breakout Day Was Phenomenal!

New This Year at Connections: Industry Meet-ups

Avoid Repetitve Stress Injury - Automate!

5 Reasons to Attend Connections 2010 (Like you need a reason…)

Get Your Travel Email to Take Off - 3 Ways to Add Relevance

Travel Alert! - Upgrade your Travel and Hospitality Marketing Strategy to First Class

The 7 Secrets to Recovering Abandoned Shopping Carts

Email Marketing in the Snow

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