On June 22, Adam Evans and I will participate in a live web seminar with the Society for Technical Communication. The seminar is called "Socializing Documentation: Giving Your Work a Face."Though this seminar is targeted at technical communicators, it talks about challenges that everyone in business communication--including marketing communication--is facing right now: transparency in corporate communication, customer demanding one-to-one interactions, and engaging your customers using social media.
At ExactTarget, we advocate joining the conversation about your brand that is going on all the time. Our Interactive Marketing Hub is "the industry's one and only solution that will help you join-and manage-the thousands of conversations that are taking place about your brand across all interactive channels." And our product documentation is no exception.
If your company is working on these issues too, encourage your own docs department to sign up for this web seminar. And drop in yourself to get a slightly different angle on how your cousins in technical communication are facing these challenges.
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