Infographics

The future of digital marketing is bright. The global retail brand's consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look at the current trends to prepare their strategies for the future. 

1. Purchase Journeys Evolution: In the future, the retail customer's purchase journey will likely put more stock in online reviews and social recommendations. Just take a look at the current state of a customer lifecycle to get an idea of how the purchase process...

Unless you've been living under a social media-free rock, you've probably heard that there's a new Star Trek movie coming out today. The verdict is out on how favorable the fans' reviews will be, but it's a good excuse to revisit the nostalgia of one of the most popular science fiction franchises ever.

But even if you don't head to the theater, you can still witness a science fiction-esque transformation of technology within the very marketing technology that powers our digital communications. From email, social, and mobile to the new frontiers of marketing automation, the galaxies of marketing...

Customers now expect content to be more personalized and relevant than ever, and marketing technology has risen to meet the challenge. But how many brands are currently leveraging the available technology, especially in the mobile space?

A new report from Econsultancy shows that few marketers are delivering on consumers' expectations of a personalized experience, especially on mobile. And this new infographic from ExactTarget takes you inside the current state of personalization in digital marketing and provides insights into how marketers can deliver more tailored mobile campaigns. This...

Each half-day session is packed with best practices and tips from fellow marketers. Take a look at the infographic below to find out more:

You can also follow the B2B Inspiration Tour conversation on Twitter using the hashtag #B2BInspiration.

• Nearly 81% of B2C marketers send welcome emails to their new subscribers
• Nearly 87% of retail companies send welcome emails to new subscribers
• By comparison, only 70% of non-retail companies sent welcome emails

Welcome Email Series

• A quarter of B2C marketers send a...

I'm so glad that Uberflip just posted this infographic on the current state of content. I just got done speaking on a panel yesterday, and content was the buzzword for the day.

As marketing changes and consumers are more empowered by the internet, marketers have to learn a new game: content creation. Content is something we all consume--and in large amounts! We are more connected than ever before, and consuming content the entire time. In fact, a study in the UK reveals that we are in front of a screen for 12 hours a day! 

With a captive audience, instant publishing platforms (blogs, Twitter,...

There have been dunks, upsets, blowouts, inspiring story lines and a whole lot of basketball in the past few weeks. Sports and Twitter are a match made in heaven…or maybe March. With real-time commentary and an expansive tournament to determine the national champion, Twitter activity has been more plentiful than Florida Gulf Coast dunks were in the first three rounds.

Now, though, the field has been narrowed to the #Final4. The basketball will be good, and the potential on Twitter may be even greater. With two perennial powers, an up-and-comer, and heavy underdog, there will be plenty of...

If you had eight hours a day to work on your brand’s social media, what could you accomplish?

… Are you done daydreaming?

The reality is, a marketer’s day is filled to the brim with responsibilities and projects that take a lot of time. One minute, you’re brainstorming strategy for a cross-channel marketing campaign, and the next, you’re reviewing the latest marketplace data on subscriber acquisition and list growth. What’s a time-savvy marketer to do?

This infographic by Pardot (an ExactTarget company) breaks down your daily social media must-dos into an actionable 30-minute plan. A winning...

The Sweet 16 is where Cinderellas start to dance. The first round is fun but in the round of 32, games and teams are taken more seriously. The Sweet 16 can legitimize a season for underdogs. But losing before the Sweet 16 can be classified as failure for the favorites. Contenders and pretenders are sorted and, thanks to Twitter, the fans get to come along for the ride.

The #Sweet16 tips off tonight but before it takes over the hardwood, the national spotlight and the Twitter universe, we thought it would be appropriate to see how the Social 32 stacked up in the most recent round.

Highlights: No...

Marketers typically have a "go-to" set of campaigns and channels. Many will stick to these core channels, but a brave few will mix them together in bold and exciting combinations. This menu is a guide for any adventurous marketer looking to put together new and unexpected marketing campaigns that will delight, surprise, and engage their audience like never before. 

Enjoy.

These days, nearly everyone I know owns a smartphone. People (and myself included) are switched on 24/7. We can access email, social media, and other online content anytime, anywhere.

Marketers are finally catching on to this trend worldwide and are starting to target mobile devices in their planning. According to The State of Digital Marketing in Australia, marketers will be dedicating up to half of their marketing budget to digital activities in 2013. How incredible is that? And for a channel that wasn’t even on marketers’ radar five years ago. Anyway, here are the three themes from the...

The film industry has used a variety of different tactics to interact with audiences and promote their products throughout the past 120 years. From the age-old tactics of print advertising to the new-fangled social networking approach, it's no secret that film distributors want to engage potential viewers and entice them to pay for admission.

Take a look at the timeline below for an in-depth view of how this industry communicates with the public, both past and present.

Clearly the trend of movie marketing has evolved from mass distribution to a more segmented 1-to-1 approach. Consider this type...

Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge. 

We believe that 2013 will be the year of mobile return on investment. Marketers have already invested the resources into experimenting with content marketing throught mobile and now is the time to act.

We had the pleasure of partnering with Compendium and the Marketing Tech Blog to produce this infographic on content marketing in the mobile age. Below you will find the...

As a follow-up to my Punt, Pass, & Kick: Email, Mobile, & Social Misses at Super Bowl XLVII post yesterday, our incredibly talented design team has whipped up an infographic to capture just how few of the Super Bowl advertisers sought to drive viewers to engage on the web or via mobile and social channels. When viewed in this format, the missed opportunity is pretty striking.

One other quick thought...can we really even say that an advertisement is "social" if it just throws up a Facebook icon, Twitter icon, or hashtag without any further explanation? Should we be providing viewers with context ...

The Super Bowl was slightly different than last year for the city of Indianapolis. IN 2012, we were the host city and millions around the world watched what has become America's largest sport event. With that said, New Orleans was an excellent host city and we were excited to track the social media experience of the Super Bowl once again. 

This year we asked our partner, Visible Technologies, to help us track the social media conversation relating to the Social Super Bowl. Visible is the leader in social media monitoring, analytics, and services for enterprises globally. They are an...

The challenge facing marketers is twofold. First, they must acknowledge the differences between their own online habits and those of the consumers they seek to reach. To put it another way, marketers must avoid being a focus group of one. At the same time, however, marketers need to continue taking risks and exploring new digital frontiers. Only through such exploration can brands fully understand whether the “next big thing” will be meaningful and embraced by their target consumers.

In Marketers From Mars, we hope to help our fellow marketers understand how our exploration of new...

Marketers are not normal. 

By this, I simply mean that marketers are not average consumers.  We are creations of this very specific moment in history in which communications devices and channels are evolving at an unprecedented pace.  As a result--and much like risk-taking explorers, we rush headlong into the unknown, leading our own lives on the bleeding edge of technology, social networks, and revenue models that our bosses barely understand--let alone our target audiences. 

And in that knowledge, an idea was born for the 20th research report in our SUBSCRIBERS, FANS, & FOLLOWERS series: Market...

Last year we worked with one of our national retail customers to determine how many of their email subscribers also used Twitter and followed their brand. We then dug into their email reporting to see whether social connections and interactions correlated positively with email engagement metrics like opens and clicks. We also checked in to see what the average Klout Score was for their subscribers and what Klout topics they were influential in.

The results were pretty amazing! See for yourself:

Want this infographic for your blog? Here is the code you can use:

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We all know the holidays are a busy time. With all the rushing around and holiday chaos, it can be tough to get people to stop and read what you have to say -- even in a short format like Twitter or Facebook.

But remember that old saying, "A picture is worth a thousand words?"

These Top 10 Holiday Infographics, compiled on the blog of UK webmaster resource triPHP, prove there's more than one way to get your message across this holiday season. So look for interesting ways to present your content visually, make sure it's mobile-optimized for consumers on the go, and remember that a little humor...

Over the next several weeks, we will be sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. 

We wanted to include an infographic in the mix as well. Feel free to embed this infographic in your blog or website. Let us know if you have any questions. 

Want this infographic for your blog? Here is the code you can use:

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