Insights from a marketer

In my last post, "Are you Leaving Money on the Table by Manually Merchandising Your Site?", I explained how retailers can take a staggered approach to migrate from manually merchandising their ecommerce site to using automated recommendations.

Also in this last post, I mentioned the importance of not relying on “free” ecommerce platform add-ons. Today we’ll take this idea a step further and focus on how sophisticated product recommendations engines incorporate real-time customer insights with merchant rules to create a truly personalized experience for your customers. 

#5 Way Retail Marketers...

In my last post, "Are you Leaving Money on the Table by Sending Non-Targeted or Blast Emails?", I explained that sending the same offer to your entire database could actually be hurting your sales efforts and causing you to leave money on the table.

In this post, we will shift gears to focus on your merchandising strategy. By utilizing a "crawl, walk, run" strategy that leverages automation, you can actually increase AOV, boost your conversion rate, and provide your shoppers with an overall better shopping experience.

#4 Way Retail Marketers are Leaving Money On the Table: Manually Merchandising...

In my last post, "Are You Narrowing Your Shopping Experience to a Single Channel?", I explained how interacting with shoppers in the same way regardless of channel could produce a bad user experience, and that retailer may be missing out on an opportunity to personalize the user experience for the “next best offer” for a particular channel.

In this post, we'll look at how non-targeted or blast emails could be causing increased opt-outs, more un-engaged subscribers, and a poor user experience.

#3 Way Retail Marketers are Leaving Money On the Table: Sending Non-Targeted or Blast Emails

Sending the...

In my last post, "Do You have an Abandoned Cart Strategy?," I demonstrated how retailers could be leaving money on the table by not having a reengagement strategy to help shoppers return to their site and complete their purchase. In this post, we’ll be asking retailers if they are narrowing their shopping experience to a single channel and how this might impact their opportunity to capture revenue across channels.

#2 Way Retail Marketers are Leaving Money On the Table: Narrowing your shopping experience to a single channel

It’s no surprise that customers today interact through a variety of...

Let’s face it: gaining and retaining customers can often feel like a delicate negotiation process. What is the right mix between what you’ll give in the way of offers and discounts to what your customers gain through their interactions with you?

However, retailers will have more than just price in their bargaining arsenals. In this post, we explore the benefits of using an abandoned cart program to recapture lost revenue.

#1 Way Retail Marketers are Leaving Money On the Table: Not Having an Abandoned Cart Strategy

Our Retail Touchpoints Exposed data found that only 22 percent of retailers on the...

Leverage the data you gathered this holiday season to build long-terms relationships with your shoppers!

Any lasting customer relationship begins with an initial interaction, and for many shoppers, the holidays were like a first date on your site.

Now, the “getting to know you” process begins with these thousands of new customers. With each click, these shoppers are giving you access to their thoughts and buying habits. Each product viewed, description clicked, shopping cart filled, and item purchased gives you insight into each unique shopper’s wants, needs, preferences, and lifestyles.

And just...

Making your way through a shopping mall during the holidays can be like navigating your way through a maze. ‘Tis the time of year when stores are busy, crowded and noisy and sales associates seem impossible to come by. Still, there’s something fun and exciting about shopping at brick-and-mortar stores during the holidays, and many consumers still enjoy the overall experience. But with limited staff on hand, how can retailers provide enough sales support to usher customers to a sale this holiday season?

That’s where Guided Selling comes in. Consumers enjoy interacting with technology and...

Pinterest is all the rage this year and will continue to be this holiday season. Not only are consumers using this social sharing site as a way to keep track of new recipes and style tips, they’re also actively engaging with brands and purchasing the products they love. In fact, a PriceGrabber survey found that 21% of consumers have purchased a product after seeing it on Pinterest. In addition, ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS report, Retail Touchpoints Exposed, found that consumers have pinned products from 93 of the 100 fastest growing retailers in the U.S. and the average Hot...

As I discussed in my previous blog post, the right location makes all the difference -- not just in physical real estate, but in digital real estate as well. In this post we'll focus on the location and placement of Guided Selling Tools on a retailer's site.

Before we get stated, Let's review: What is Guided Selling?

iGoDigital’s Guided Selling Tools are designed to engage online customers who seek additional guidance, education, and direction for selecting the most appropriate product to meet their needs. These tools emulate your most knowledgeable, charismatic sales associates by offering a...

We’ve all heard the real estate mantra: Location, Location, Location. If your store is not located in a prime spot, you can expect to fare worse than your competitor who is located on the busiest intersection in town.

The same principle holds true in the digital realm. Like the location factor in physical real estate, it’s a must for marketers and merchandisers to consider how they are using their web real estate to market and promote their products, with an emphasis on maximizing ROI.

As a SaaS provider for third party recommendation solutions, we've had many opportunities to test and optimize...