ExactTarget Blog

#ETCafe Twitter Chat Recap: Data Driven Campaigns

By Amanda Berkey
Thursday, May 16, 2013

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the ExactTarget Café.

During a recent chat, we dove into data how engagement data and testing can lead to more successful marketing campaigns. Our guest was Justin Bridegan, senior marketing manager for MECLABS (Marketing Sherpa). Justin oversees the product marketing for all conferences, events, and publications for MECLABS. He has over eight years of experience...

#ETCafe Twitter Chat Preview: Lifecycle Marketing

By Amanda Berkey
Wednesday, May 15, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

This week we're focusing the chat around our #ETcafe around lifecycle marketing, as part of our launch this week for mid-sized businesses which helps them discover their digital marketing potential. We'll discuss the four key stages of lifecycle marketing: acquire, onboard, engage, and retain.

Download the Path to...

#ETCafe Twitter Chat Preview: Data Management

By Amanda Berkey
Wednesday, May 8, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

This week's chat is focused on data management. Interactive marketers are obsessed with data for good reason! Driving personalization, segmentation, and relevant campaigns are all backed by data. We're going to dive into the data that drives cross-channel campaigns. We look forward to your insights and questions!

Here's...

#ETCafe Twitter Chat Preview: Email Subject Lines, Preheaders, and Headers

By Amanda Berkey
Tuesday, April 23, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

This week's chat is all about the first impression that subscribers have with email marketing. Whether they open, read, or engage with an email is often determined in the first second of when they scan their inboxes to prioritize. I attended Marketing Sherpa's Email Summit in February, and many of the sessions discussed...

#ETCafe Twitter Chat Recap: Content Marketing

By Amanda Berkey
Tuesday, April 23, 2013

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the ExactTarget Café.

During a recent #ETCafe, we discussed Content Marketing. It's a very hot topic as interactive marketers are looking for ways to utilize content across digital channels. Most of the participants shared that they are partly or completely responsible for content marketing as part of their role. Read the recap to learn how marketers are managing...

#ETCafe Twitter Chat Preview: Marketing Automation

By Amanda Berkey
Tuesday, April 16, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

Our guest for this week's #ETcafe chat will be Mathew Sweezey (@msweezey), Manager of Marketing Research and Education with Pardot, and ExactTarget company. Mathew specializes in B2B marketing research with an emphasis on marketing automation. He is a frequent speaker at industry conferences and writes for ClickZ.com...

#ETCafe Twitter Chat Preview: Managing Email Marketing Hierarchy

By Amanda Berkey
Tuesday, April 9, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

This Thursday, we're hosting the team from Smarter Remarketer (@SmarterHQ) for a discussion on managing email campaign hierarchy. Smarter Remarketer powers marketing automation and analysis for top online marketers with data-driven campaign management applications that allow marketers to remarket website visitors...

#ETCafe Twitter Chat Recap: Mobile Push

By Amanda Berkey
Monday, April 8, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

We recently hosted the ExactTarget Mobile Product team for a discussion on Mobile Push. R.J. Talyor, vice president of mobile products, and Doug Wilson, product manager, stopped by the #ETCafe to participate in our discussion. R.J. and Doug have been traveling the globe representing mobile in technology conferences such...

#ETcafe Twitter Chat Recap: Follow Your Heart

By Amanda Berkey
Thursday, April 4, 2013

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the ExactTarget Café.

During a recent chat we hosted Lauren McCabe Herpich, founder of Why Not Girl!, an inspirational and empowerment site sharing encouraging experiences to emplower women to try new activities and help them feel accomplished. She left her interactive marketing job at a Fortune 100 company at the end of last year to devote her talents...

#ETCafe Twitter Chat Preview: Testing and Data Driven Campaigns

By Amanda Berkey
Tuesday, April 2, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is held directly on Twitter, hosted by @ExactTarget.

This week, we're excited to have Justin Bridegan, senior marketing manager for MECLABS (Marketing Sherpa), as a guest on our chat. I met Justin in February when I attended the Marketing Sherpa Email Summit where we decided this would be an excellent topic for a #ETcafe chat. Justin oversees the product marketing for all...

#ETCafe Twitter Chat Preview: Content Marketing

By Amanda Berkey
Tuesday, March 26, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

This week's chat will focus on content marketing. We're excited to discuss how you approach content in your organization. Interactive marketers are uniquely placed to share analytics, user engagement, and feedback from campaigns, which can lead to shaping content marketing and strategy. How do you plug into...

#ETCafe Twitter Chat Recap: Email Design Tips

By Amanda Berkey
Friday, March 22, 2013

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the ExactTarget Café.

We recently hosted a chat about Email Design Tips with Kristina Huffman, Design Practice Lead at ExactTarget. In the beginning of our chat, Twitter experienced an outage so we moved the conversation onto the ExactTarget Facebook page. It was a lively discussion and many tips were shared! Participants moved over to Facebook to continue...

#ETCafe Twitter Chat Preview: Mobile Push

By Amanda Berkey
Tuesday, March 19, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

Our guests for this week's chat are R.J. Talyor, vice president of mobile products at ExactTarget, and Doug Wilson, product manager for mobile at ExactTarget. R.J. and Doug have been traveling the globe representing ExactTarget Mobile in technology conferences such as SXSW, Mobile World Congress, and CES. They will...

#ETcafe Twitter Chat Preview: Follow Your Heart

By Amanda Berkey
Tuesday, March 12, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

This week, our chat will feature guest Lauren McCabe Herpich, founder of Why Not Girl!, an inspirational and empowerment website sharing encouraging experiences to emplower women to try new activities and help them feel accomplished. She left her interactive marketing job at a Fortune 100 company at the end of last year...

#ETCafe Twitter Chat Recap: Welcome Emails

By Amanda Berkey
Friday, February 15, 2013

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the ExactTarget Café.

During a recent #ETCafe chat, we discussed welcome email strategy for new subscribers. The community discussed the different paths for welcome email and series. Our featured guest, Matt Tippets, director of product marketing for ExactTarget Email products, share some great insights. Here's a recap of the chat questions and the discussion...

#ETCafe Twitter Chat Preview: Love Your Subscribers

By Amanda Berkey
Tuesday, February 12, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

For our Valentine's Day edition of #ETcafe chat, we will host Liz Ryan (@lizsingleton), president of Relish Tray Media, Inc. With over 12 years of digital marketing experience, specializing in email marketing and customer retention, Liz is an innovative thought leader in the field. She has been a frequent speaker...

#ETcafe Chat Recap: Managing Social Accounts with @cc_chapman

By Amanda Berkey
Friday, February 8, 2013

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat the ExactTarget Café.

We recently hosted C.C. Chapman (@cc_chapman), best-selling author, content creator, keynote speaker, consultant, photographer, motivator, and founder of The Cleon Foundation. He is the co-author of Content Rules, a best seller that showcases the value of “organizations as publishers” and author of Amazing Things Will Happen: a Real World...

#ETCafe Twitter Chat Preview: Welcome Emails

By Amanda Berkey
Tuesday, February 5, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

This week, we'll discuss welcome email strategy for new subscribers, including the different paths for welcome email and series. Our featured guest will be Matt Tippets, director of product marketing for ExactTarget Email products. Having joined ExactTarget last year, Matt brought years of experience with email marketing...

#ETCafe Twitter Chat Recap: Improving In-Store Shopping Experience with Mobile

By Amanda Berkey
Friday, February 1, 2013

Each Thursday at 11am EST, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat the ExactTarget Café.

Jimmy MacKinley, product adoption manager, and the crew from Canadian tech start-up Zaptap (@zaptap360) have participated in many #ETcafe Twitter chats in the past. This week they joined us to go deep into how shoppers can experience in-store shopping better with their smartphones. Zaptap offers a proximity-based, application-less solution...

#ETCafe Twitter Chat Preview: Email Design Tips

By Amanda Berkey
Tuesday, January 29, 2013

The ExactTarget team invites you to participate in our #ETCafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ExactTarget.

Our featured guest for this week's chat is Kristina Huffman. She will be tweeting from the @ETDesign handle, but you can also follow her on her account @krudz. Kristina has worked at ExactTarget for more than four years, serving as the Design Practice Lead in the professional services organization. She helps email...

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ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages through a single, integrated platform. Our messaging platform provides organizations a single platform to connect with customers via Email Marketing, Mobile Marketing, Social Media Marketing, dynamic Sites & Landing Pages.

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