The ExactTarget team invites you to participate in our #ETCafe Twitter chat this Thursday and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #ETCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!
This is the first week using our new hashtag: #ETCafe! Our chat will focus on how interactive marketers are approaching email marketing sharing behavior in their campaigns. We'd like to hear what you're learning from your audiences about sharing content!
Here's a preview of the chat questions:
1. What are your goals with sharing email marketing content?
2. What are currently doing in your emails to promote and engage sharing activity?
3. What types of content are more likely shared to social networks?
4. With your email designs and content features, do you look for ways to increase the likelihood for social sharing?
5. Are you targeting specific social channels for sharing? Did you figure this out by measuring and tracking?
6. How do you effectively build your sharing elements within your campaign? What is your strategy for pre-populated content?
7. Do you track sharing activity and segment to that audience in future campaigns?
8. Do you think there's a correlation between mobile optimized and the likelihood for more sharing on social networks?
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