The ExactTarget team invites you to participate in our #ETCafe Twitter chat this Thursday (and every Thursday) from 11 a.m. - 12 p.m. EST, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter by @ExactTarget using the hashtag #ETCafe.
As we wrap up another fast-paced year in the interactive marketing industry, let's discuss the top trends that we read about and watched this year. How do you decide if a trend is just a fad or if it's a greater influence in the industry? Please join us to share your experiences in the past year and your plans for 2013!
Here's a preview of the questions that we'll discuss on this week's #ETcafe chat.
Q1: Where do you source industry news? Share your favorite sites and trendsetters!
Q2: What were some new trends that you incorporated in your campaigns this year? Did they work?
Q3: Cross channel is now mainstream. Have you changed your operations and campaigns into cross-channel? How is it going?
Q4: Content marketing is getting bigger and bigger. What have you changed to focus on content marketing?
Q5: Mobile is now a necessity! How much does mobile influence your campaigns?
Q6: Social continues to evolve. How have you increased sophistication or response from your social campaigns or channels?
Q7: Leveraging your data for rich segmentation is becoming more important for engagement. Is data a priority for you? Why?
Q8: Looking ahead to 2013, what trends do you see taking shape in the industry?
Join the conversation Thursday at 11 a.m. EST. Just follow the #ETCafe hashtag in your favorite Twitter application, and participate by adding the #ETCafe hashtag to your tweet. The person with the best tweets will win a Starbucks gift card!
See you there!
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