The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m.-12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!
For this week's chat on effective email design strategies, we've invited Laurie Beasley as our featured guest. Laurie is co-founder and president of Beasley Direct Marketing, Inc, a Silicon Valley direct marketing agency that manages search, email, online, and demand generation campaigns for clients. In addition to serving as president of the Direct Marketing Association of Northern California, she manages the eMarketing Roundtable for the BMA Northern California and is an instructor of online marketing at UC Berkeley Extension and the Online Marketing Institute. You might find her speaking about online marketing and demand generation topics for several marketing organizations, including the DMA, AMA, Tech Councils, and for the Online Marketing Summit.
Here's a peek at the questions that we'll discuss during the #NexusCafe chat:
Q1: What are the elements of a subject line that make for success? Share your thoughts.
Q2: How are you optimizing your emails for preview pane mode. Share your successes.
Q3: How are you optimizing your emails for blocked images? Share what you’re doing.
Q4: What design changes are you making with your emails to be optimized readable on mobile devices?
Q5: What’s the optimal length of an email page? How long is too long?
Q6: What are you doing to get eNewsletter readers to stay engaged?
Q7: What is the number one reason people unsubscribe? How do you keep your unsubscribe rate down?
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