#NexusCafe Twitter Chat Preview: Evolving Email Programs for the Social & Mobile Era

The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m.-12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

This week's chat will focus on how to evolve email marketing programs with the new reality of social and mobile centric audiences. With smart phones and wireless connected devices, people consume email, Internet, social media, text messaging, and mobile apps in a single device all day long. In this chat, we'll explore the challenge for marketers to evolve email marketing programs to take advantage of cross-channel connectivity.

Our guest for this week's chat is Jay Jhun, Director of Strategic Services, of BrightWave Marketing interactive agency. Jay is a frequent chat contributor known as @emailrocks. Jay has many years of experience in the field and has been innovative about adapting marketing campaigns for optimal use with mobile and social media.

Here's a preview of the questions that we'll discuss during the chat:

Q1: What do marketers need to understand about the mobile & social era?

Q2: How do you see social media driving the evolution of email marketing programs?

Q3: In the context of email communications, how do you define mobile?

Q4: Where do tablets live in the mobile era?

Q5: How and where should marketers start in evolving their email programs?

Q6: What 3 things can marketers can do immediately to optimize their email campaigns for mobile?

Q7: What other influence can social media have in evolving email programs?

Q8: Are there any companies that you think are demonstrating this evolution?

Q9: Are there any resources that you'd recommend for marketers?

We look forward to you joining us for the chat!