#NexusCafe Twitter Chat Preview: Holiday Retail Segmentation Tips

The ExactTarget team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!

Our guest for this week's chat is Brad McGinity, co-founder and VP of Sales at Windsor Circle, an eCommerce analytics & retention marketing platform and ExactTarget partner. Brad is eager to help clients access and analyze valuable customer & purchase data, in order to implement powerful retention and life-cycle marketing campaigns. During this chat, we’ll discuss RFM analysis, behavioral segmentation, purchase history segmentation, triggered product emails, and more. We are excited to talk with him and our community of interactive marketers to discuss eCommerce analytics and customer segmentation, critical components of a successful holiday email marketing campaign for online retailers.

Here's a preview of the questions we'll discuss during our #NexusCafe chat.

1. What are recent examples of successful email campaigns that leverage eCommerce customer data?

2. What are the highest priority segments to build for holiday marketing?

3. How do you identify trends from prior holiday seasons to properly design and time email campaigns this year?

4. How do you target last-minute holiday shoppers based on purchase data?

5. What are some strategies to identify and reward the best customers this season?

6. How can you win back churning or lost customers?

7. What are some ideas for implementing smart "related item" product recommendation campaigns?

8. What are the big trends in customer data analysis that interactive marketers should be aware of?