Thursday, June 7, 2012
The ExactTarget team invites you to participate in our #NexusCafe Twitter chat this Thursday and every Thursday from 11 a.m. - 12 p.m. ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!
For this week's, #NexusCafe chat we've asked a Jeff Rohrs, VP of Marketing at ExactTarget, to return to our group to share some insights recent research The 2012 Channel Preference Survey. The brief is part of the ongoing Subscribers, Fans, and Followers research series, which examines consumer behavior across Email, Facebook, and Twitter. This research report discusses how consumers communications preferences are shaped by their unprecedented social and mobile connectivity through smartphones, tablets, desktops, and laptops in the Post-PC era.
Jeff leads the research team at ExactTarget and is on the road most of the year presenting the latest research and trends in the interactive marketing space. During this chat we'll explore consumer motivations to using specific communication channels, discuss the fragmented messaging landscape, and how to capture your audience's attention with targeted messaging from the appropriate channel.
Here's a round-up of the questions that we'll discuss during the chat. Please join us to contribute and learn!
Q1: Modern marketers are faced with unique challenges to reach their audiences. How do you determine which messaging channels to use and when?
Q2: What are the main factors that dictate channel preference?
Q3: Are there cautions marketers should take when respecting channels that consumers reserve for personal communications? Thoughts on ground rules?
Q4: Email is overwhelmingly the preferred channel in every age category for marketing messages. How do you ensure your email campaign evolves to keep up your audience engaged?
Q5: What are the biggest differences that you've seen in the last few years with channel preferences and email campaigns? How have you adjusted?
Q6: How does direct mail fit into the mix in your campaigns?
Q7: Do your think teen audiences forecast a future of more fragmentation of messaging channels as they age?
Q8: Clearly, marketers have to embrace cross-channel. What are some tips for cross-channel marketing?