The ExactTarget Nexus team invites you to participate in our #NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is hosted directly on Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be s
ure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!
This week's #NexusCafe chat will focus on mobile marketing campaigns trends and technology. We'll feature two guests from the ExactTarget team who love everything mobile. R.J. Talyor, product marketing director, has worked at ExactTarget for more than 7 years and is focused on mobile campaign offerings. Melinda Krueger, senior marketing consultant, has extensive industry experience and a regular marketing industry blog contributor on ClickZ and MediaPost. Both R.J. and Melinda are passionate about mobile marketing and would love to discuss how you see these technologies working together in a cross-channel world.
Here's a peek at the questions we'll discuss during our #NexusCafe Twitter chat:
ure and add the hashtag to your tweet to participate. The person with the best tweets wins a Starbucks gift card!This week's #NexusCafe chat will focus on mobile marketing campaigns trends and technology. We'll feature two guests from the ExactTarget team who love everything mobile. R.J. Talyor, product marketing director, has worked at ExactTarget for more than 7 years and is focused on mobile campaign offerings. Melinda Krueger, senior marketing consultant, has extensive industry experience and a regular marketing industry blog contributor on ClickZ and MediaPost. Both R.J. and Melinda are passionate about mobile marketing and would love to discuss how you see these technologies working together in a cross-channel world.
Here's a peek at the questions we'll discuss during our #NexusCafe Twitter chat:
- In less than 4 words, what are key principles when thinking of marketing on Smartphones, Tablets, or Computers?
- What will be hot in 2012: MMS, SMS, or Push?
- How would you rate designing email on a mobile device: over played, neutral, or emerging?
- What are your thoughts for Mobile Apps versus HTML5 (mobile web) in 2012, 2013, and 2015?
- With mobile, privacy is a hot topic. Does your company have a privacy policy? How do set up promos in exchange for personal data? How much is too much?
- Are there really any differences between B2B vs B2C mobile marketing?
- Has mobile influenced your job responsibilities? How do you work with other departments to extend the experience for multi-channel?
- What are your favorite resources for following mobile marketing trends and use cases?
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